Customers as advocates in times of brand crises: Why, when, and how?

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Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - 2021
Event	50th EMAC Annual Conference, EMAC 2021 - Online conference Duration: 26 May 2021 → 28 May 2021 Conference number: 50

Conference	50th EMAC Annual Conference, EMAC 2021
Abbreviated title	EMAC 2021
Period	26/05/21 → 28/05/21

Access to Document

@conference{b1f96c3a1a1a40ff931a5093133f7ba7,

title = "Customers as advocates in times of brand crises: Why, when, and how?",

author = "Xi Yu and Samuel Kristal and Florian Schuberth and J{\"o}rg Henseler",

year = "2021",

language = "English",

note = "50th EMAC Annual Conference, EMAC 2021, EMAC 2021 ; Conference date: 26-05-2021 Through 28-05-2021",

}