Customers’ co-creation experience in online communities: Antecedents and Outcomes

Zeynep Didem Nohutlu*, Basil George Englis, Arend J. Groen, Efthymios Constantinides

*Corresponding author for this work

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - Jan 2021
Event20ieth International Marketing Trends Conference - Venice, Italy
Duration: 14 Jan 202116 Jan 2021
Conference number: 20

Conference

Conference20ieth International Marketing Trends Conference
CountryItaly
CityVenice
Period14/01/2116/01/21

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