@book{6bc84c694ad744ddb3f1f7b86c1b8a6c,

title = "Decomposition of the Google pagerank and optimal linking strategy",

abstract = "We provide the analysis of the Google PageRank from the perspective of the Markov Chain Theory. First we study the Google PageRank for a Web that can be decomposed into several connected components which do not have any links to each other. We show that in order to determine the Google PageRank for a completely decomposable Web, it is sufficient to compute a subPageRank for each of the connected components separately. Then, we study incentives for the Web users to form connected components. In particular, we show that there exists an optimal linking strategy that benefits a user with links inside its Web community and on the other hand inappropriate links penalize the Web users and their Web communities.",

keywords = "MSC-68U35, MSC-60J20, MSC-60J22",

author = "Konstantin Avrachenkov and Nelly Litvak",

year = "2004",

language = "English",

series = "Memorandum Faculty of Mathematical Sciences",

publisher = "University of Twente, Department of Applied Mathematics",

number = "1712",

}