Decisions and judgments made after deliberation can differ from expert opinion and be more regretted over time than intuitive judgments and decisions. We investigated a possible underlying process of this phenomenon, namely global versus local processing style. We argue that deliberation induces a local processing style. This processing style narrows conceptual attention and can have detrimental effects on judgment and decision-making. Study 1 showed that intuitive judgments of quality of modern paintings were more accurate than were more deliberate, reasoned judgments. Study 2 showed that local versus global processing style is associated with accuracy of quality judgments of paintings, and Study 3 replicated this finding with an experimental manipulation of processing style. Finally, Study 4 showed that the effect of intuitive versus deliberative decision mode on quality judgments of poems is mediated by processing style.
- Global processing style
- Local processing style