Deliberation versus intuition: Global versus local processing in judgment and choice

Koen A. Dijkstra*, Joop van der Pligt, Gerben A. van Kleef, José H. Kerstholt

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)

Abstract

Decisions and judgments made after deliberation can differ from expert opinion and be more regretted over time than intuitive judgments and decisions. We investigated a possible underlying process of this phenomenon, namely global versus local processing style. We argue that deliberation induces a local processing style. This processing style narrows conceptual attention and can have detrimental effects on judgment and decision-making. Study 1 showed that intuitive judgments of quality of modern paintings were more accurate than were more deliberate, reasoned judgments. Study 2 showed that local versus global processing style is associated with accuracy of quality judgments of paintings, and Study 3 replicated this finding with an experimental manipulation of processing style. Finally, Study 4 showed that the effect of intuitive versus deliberative decision mode on quality judgments of poems is mediated by processing style.

Original languageEnglish
Pages (from-to)1156-1161
Number of pages6
JournalJournal of experimental social psychology
Volume48
Issue number5
DOIs
Publication statusPublished - Sep 2012
Externally publishedYes

Keywords

  • Decision-making
  • Deliberation
  • Global processing style
  • Intuition
  • Judgment
  • Local processing style

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