Design and marketing: Intersections and challenges

Jörg Henseler, Manuela Guerreiro

Research output: Contribution to journal › Article › Academic

19 Citations (Scopus)

70 Downloads (Pure)

Original language	English
Pages (from-to)	3-10
Journal	Creativity and innovation management
Volume	29
Issue number	S1
DOIs	https://doi.org/10.1111/caim.12412
Publication status	Published - 2020

Keywords

@article{8600bde235174e629c45817a5e937a0d,

title = "Design and marketing: Intersections and challenges",

keywords = "UT-Hybrid-D",

author = "J{\"o}rg Henseler and Manuela Guerreiro",

year = "2020",

doi = "10.1111/caim.12412",

language = "English",

volume = "29",

pages = "3--10",

journal = "Creativity and innovation management",

issn = "0963-1690",

publisher = "Wiley",

number = "S1",

}