Design cues on packaging – Goal-dependent effects

Iris van Ooijen, M.L. Fransen, P.W.J. Verlegh, Edith G. Smit

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
Event14th International Conference on Research in Advertising, ICORIA 2015: Bridging the Gap - Birbeck University of London, London, United Kingdom
Duration: 2 Jul 20154 Jul 2015
Conference number: 14

Conference

Conference14th International Conference on Research in Advertising, ICORIA 2015
Abbreviated titleICORIA
CountryUnited Kingdom
CityLondon
Period2/07/154/07/15

Keywords

  • packaging design
  • branding
  • Consumer behavior

Cite this

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Design cues on packaging – Goal-dependent effects. Paper presented at 14th International Conference on Research in Advertising, ICORIA 2015, London, United Kingdom.