Design cues on packaging – Goal-dependent effects

Iris van Ooijen, M.L. Fransen, P.W.J. Verlegh, Edith G. Smit

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2016
Event14th International Conference on Research in Advertising, ICORIA 2015: Bridging the Gap - Birbeck University of London, London, United Kingdom
Duration: 2 Jul 20154 Jul 2015
Conference number: 14

Conference

Conference14th International Conference on Research in Advertising, ICORIA 2015
Abbreviated titleICORIA
CountryUnited Kingdom
CityLondon
Period2/07/154/07/15

Keywords

  • packaging design
  • branding
  • Consumer behavior

Cite this

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Design cues on packaging – Goal-dependent effects. Paper presented at 14th International Conference on Research in Advertising, ICORIA 2015, London, United Kingdom.
van Ooijen, Iris ; Fransen, M.L. ; Verlegh, P.W.J. ; Smit, Edith G. / Design cues on packaging – Goal-dependent effects. Paper presented at 14th International Conference on Research in Advertising, ICORIA 2015, London, United Kingdom.
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title = "Design cues on packaging – Goal-dependent effects",
keywords = "packaging design, branding, Consumer behavior",
author = "{van Ooijen}, Iris and M.L. Fransen and P.W.J. Verlegh and Smit, {Edith G.}",
year = "2016",
language = "English",
note = "14th International Conference on Research in Advertising, ICORIA 2015 : Bridging the Gap, ICORIA ; Conference date: 02-07-2015 Through 04-07-2015",

}

van Ooijen, I, Fransen, ML, Verlegh, PWJ & Smit, EG 2016, 'Design cues on packaging – Goal-dependent effects' Paper presented at 14th International Conference on Research in Advertising, ICORIA 2015, London, United Kingdom, 2/07/15 - 4/07/15, .

Design cues on packaging – Goal-dependent effects. / van Ooijen, Iris ; Fransen, M.L.; Verlegh, P.W.J.; Smit, Edith G.

2016. Paper presented at 14th International Conference on Research in Advertising, ICORIA 2015, London, United Kingdom.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Design cues on packaging – Goal-dependent effects

AU - van Ooijen, Iris

AU - Fransen, M.L.

AU - Verlegh, P.W.J.

AU - Smit, Edith G.

PY - 2016

Y1 - 2016

KW - packaging design

KW - branding

KW - Consumer behavior

M3 - Paper

ER -

van Ooijen I, Fransen ML, Verlegh PWJ, Smit EG. Design cues on packaging – Goal-dependent effects. 2016. Paper presented at 14th International Conference on Research in Advertising, ICORIA 2015, London, United Kingdom.