Design cues on packaging – Goal-dependent effects

I. van Ooijen; M.L. Fransen; P.W.J. Verlegh; E.G. Smit

Design cues on packaging – Goal-dependent effects

I. van Ooijen, M.L. Fransen, P.W.J. Verlegh, E.G. Smit

Communication Science

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	14th International Conference on Research in Advertising, ICORIA 2015: Bridging the Gap - Birbeck University of London, London, United Kingdom Duration: 2 Jul 2015 → 4 Jul 2015 Conference number: 14

Conference

Conference	14th International Conference on Research in Advertising, ICORIA 2015
Abbreviated title	ICORIA
Country/Territory	United Kingdom
City	London
Period	2/07/15 → 4/07/15

Keywords

Packaging design
Branding
Consumer behavior

Cite this

@conference{0dfb22d2b5e54ae58831d80d9d19477a,

title = "Design cues on packaging – Goal-dependent effects",

keywords = "Packaging design, Branding, Consumer behavior",

author = "{van Ooijen}, I. and M.L. Fransen and P.W.J. Verlegh and E.G. Smit",

year = "2016",

language = "English",

note = "14th International Conference on Research in Advertising, ICORIA 2015 : Bridging the Gap, ICORIA ; Conference date: 02-07-2015 Through 04-07-2015",

}

TY - CONF

T1 - Design cues on packaging – Goal-dependent effects

AU - van Ooijen, I.

AU - Fransen, M.L.

AU - Verlegh, P.W.J.

AU - Smit, E.G.

N1 - Conference code: 14

PY - 2016

Y1 - 2016

KW - Packaging design

KW - Branding

KW - Consumer behavior

M3 - Paper

T2 - 14th International Conference on Research in Advertising, ICORIA 2015

Y2 - 2 July 2015 through 4 July 2015

ER -