Determinants of Use of Web 2.0 Tools in the Retailing Sector

C. Lorenzo-Romero, Efthymios Constantinides

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages-
    Publication statusPublished - 9 Jul 2012
    Event19th Conference of the European Institute of Retailing and Services Studies 2012 - Vienna, Austria
    Duration: 9 Jul 201212 Jul 2012
    Conference number: 19

    Conference

    Conference19th Conference of the European Institute of Retailing and Services Studies 2012
    CountryAustria
    CityVienna
    Period9/07/1212/07/12

    Keywords

    • METIS-287478

    Cite this

    Lorenzo-Romero, C., & Constantinides, E. (2012). Determinants of Use of Web 2.0 Tools in the Retailing Sector. -. Paper presented at 19th Conference of the European Institute of Retailing and Services Studies 2012, Vienna, Austria.