Development and Validation of a Trust Scale for Global Brands in Germany, India, and South Africa

Sabrina Hegner

    Research output: Contribution to conferencePaperAcademic

    11 Downloads (Pure)
    Original languageEnglish
    Pages245-245
    Publication statusPublished - 22 May 2012
    Event41st EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal
    Duration: 23 May 201226 May 2012
    Conference number: 41

    Conference

    Conference41st EMAC Annual Conference 2012
    Abbreviated titleEMAC
    CountryPortugal
    CityLisbon
    Period23/05/1226/05/12

    Keywords

    • METIS-290395
    • IR-83784

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