Development and Validation of a Trust Scale for Global Brands in Germany, India, and South Africa

Sabrina Hegner

Development and Validation of a Trust Scale for Global Brands in Germany, India, and South Africa

Sabrina Hegner

Research output: Contribution to conference › Paper

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Original language	English
Pages	245-245
Publication status	Published - 22 May 2012
Event	41st EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Duration: 23 May 2012 → 26 May 2012 Conference number: 41

Conference

Conference	41st EMAC Annual Conference 2012
Abbreviated title	EMAC
Country/Territory	Portugal
City	Lisbon
Period	23/05/12 → 26/05/12

Keywords

METIS-290395
IR-83784

Access to Document

emac2012_conferenceproceedings

Cite this

@conference{218954e61db64b3288a342d5ede7a1e2,

title = "Development and Validation of a Trust Scale for Global Brands in Germany, India, and South Africa",

keywords = "METIS-290395, IR-83784",

author = "Sabrina Hegner",

year = "2012",

month = may,

day = "22",

language = "English",

pages = "245--245",

note = "41st EMAC Annual Conference 2012 : Marketing to Citizens: Going beyond Customers and Consumers, EMAC ; Conference date: 23-05-2012 Through 26-05-2012",

}