„Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC)

Carsten Baumgarth, Samuel Kristal

Research output: Contribution to journalArticleAcademicpeer-review

13 Downloads (Pure)
Original languageGerman
Pages (from-to)14-20
JournalTransfer
Volume61
Issue number4
Publication statusPublished - Dec 2015

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