„Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC)

Carsten Baumgarth, Samuel Kristal

Research output: Contribution to journalArticleAcademicpeer-review

5 Downloads (Pure)
Original languageGerman
Pages (from-to)14-20
JournalTransfer
Volume61
Issue number4
Publication statusPublished - Dec 2015

Cite this

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title = "„Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC)",
author = "Carsten Baumgarth and Samuel Kristal",
year = "2015",
month = "12",
language = "German",
volume = "61",
pages = "14--20",
journal = "Transfer",
issn = "1436-789X",
publisher = "New Business Verlag GmbH",
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}

„Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC). / Baumgarth, Carsten; Kristal, Samuel .

In: Transfer, Vol. 61 , No. 4, 12.2015, p. 14-20.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - „Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC)

AU - Baumgarth, Carsten

AU - Kristal, Samuel

PY - 2015/12

Y1 - 2015/12

M3 - Article

VL - 61

SP - 14

EP - 20

JO - Transfer

JF - Transfer

SN - 1436-789X

IS - 4

ER -