„Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC)

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Best paper award 2015 - research & essay
Kristal, Samuel (Recipient) & Carsten Baumgarth (Recipient), 2016
Prize

@article{a7a6260da532435aa8458e7d2ec7198c,

title = "„Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC)",

author = "Carsten Baumgarth and Samuel Kristal",

year = "2015",

month = dec,

language = "German",

volume = "61 ",

pages = "14--20",

journal = "Transfer",

issn = "1436-789X",

publisher = "New Business Verlag GmbH",

number = "4",

}