Digital and Social Media Marketing: Emerging Applications and Theoretical Development

Nripendra Rana; Emma L. Slade; Ganesh Prasad Sahu; Hatice Kizgin; Nitish Singh; Bidit Lal Dey; Anabel Gutierrez; Yogesh K. Dwivedi

doi:10.1007/978-3-030-24374-6

Digital and Social Media Marketing: Emerging Applications and Theoretical Development

Nripendra Rana (Editor), Emma L. Slade (Editor), Ganesh Prasad Sahu (Editor), Hatice Kizgin (Editor), Nitish Singh (Editor), Bidit Lal Dey (Editor), Anabel Gutierrez (Editor), Yogesh K. Dwivedi (Editor)

Research output: Book/Report › Book editing › Academic

Abstract

Focuses on issues and implications of digital and social media marketing for emerging markets
Highlights developing applications, theories and models being used in digital and social marketing
Examines how temporal and geographical reach can empower consumers to exert influence on brands, products and services

Original language	English
Publisher	Springer
ISBN (Electronic)	978-3-030-24374-6
ISBN (Print)	978-3-030-24373-9, 978-3-030-24376-0
DOIs	https://doi.org/10.1007/978-3-030-24374-6
Publication status	Published - 2020
Externally published	Yes

Publication series

Name	Advances in Theory and Practice of Emerging Markets

Access to Document

10.1007/978-3-030-24374-6

Cite this

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title = "Digital and Social Media Marketing: Emerging Applications and Theoretical Development",

abstract = "Focuses on issues and implications of digital and social media marketing for emerging marketsHighlights developing applications, theories and models being used in digital and social marketingExamines how temporal and geographical reach can empower consumers to exert influence on brands, products and services",

editor = "Nripendra Rana and Slade, {Emma L.} and Sahu, {Ganesh Prasad} and Hatice Kizgin and Nitish Singh and Dey, {Bidit Lal} and Anabel Gutierrez and Dwivedi, {Yogesh K.}",

year = "2020",

doi = "10.1007/978-3-030-24374-6",

language = "English",

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series = "Advances in Theory and Practice of Emerging Markets",

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address = "Germany",

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T2 - Emerging Applications and Theoretical Development

A2 - Rana, Nripendra

A2 - Slade, Emma L.

A2 - Sahu, Ganesh Prasad

A2 - Kizgin, Hatice

A2 - Singh, Nitish

A2 - Dey, Bidit Lal

A2 - Gutierrez, Anabel

A2 - Dwivedi, Yogesh K.

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N2 - Focuses on issues and implications of digital and social media marketing for emerging marketsHighlights developing applications, theories and models being used in digital and social marketingExamines how temporal and geographical reach can empower consumers to exert influence on brands, products and services

AB - Focuses on issues and implications of digital and social media marketing for emerging marketsHighlights developing applications, theories and models being used in digital and social marketingExamines how temporal and geographical reach can empower consumers to exert influence on brands, products and services

U2 - 10.1007/978-3-030-24374-6

DO - 10.1007/978-3-030-24374-6

M3 - Book editing

SN - 978-3-030-24373-9

SN - 978-3-030-24376-0

T3 - Advances in Theory and Practice of Emerging Markets

BT - Digital and Social Media Marketing

PB - Springer

ER -

Digital and Social Media Marketing: Emerging Applications and Theoretical Development

Abstract

Publication series

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Cite this