Digital Strategy Innovation: toward product and business model innovation to attain e-leadership

Antonius A.M. Spil, Björn Kijl, Hannu T.T. Salmela

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

3 Citations (Scopus)

Abstract

New technological trends like services, big data, and mobile clouds increase the complexity of decision making on information strategy. This paper investigates whether a shift is visible from process-oriented digital technology utilization in digital strategies towards a more balanced and integrated constellation of product, process, and business model innovation. In seven organizations interviews and workshops were held to create a digital strategy. Three focus groups evaluated these digital strategies by applying a digital strategy evaluation model which ties theory and practice into a so-called digital strategy pyramid. The focus groups confirmed that the three contextual IT-trends - services, big data and mobile clouds - can be identified in more than half of the cases. The main observation of this paper is that digital strategies are still mainly process-oriented. The digital strategy pyramid may increase awareness among managers and support them in developing a more holistic and integrated digital strategy. Such strategy would encompass not only process innovations but also product and business model innovations to attain e-leadership. Future research is needed to increase our understanding of how networks of organizations can move from process to product innovation supported by new channelling and business models.
Original languageEnglish
Title of host publicationProceedings of the 4th International Conference on Management, Leadership and Governance
EditorsDmitry Vasileno, Natalia Khazieva
Place of PublicationSt. Petersburg
PublisherAcademic Conferences and Publishing International
Pages321-329
ISBN (Electronic)978-1-910810-85-9
Publication statusPublished - 14 Apr 2016
Event4th International Conference on Management, Leadership and Governance - St. Petersburg, Russian Federation
Duration: 14 Apr 201615 Apr 2016
Conference number: 4th

Publication series

NameProceedings of the International Conference on Management Leadership and Governance
ISSN (Print)2049-6818

Conference

Conference4th International Conference on Management, Leadership and Governance
Abbreviated titleICMLG 2016
CountryRussian Federation
CitySt. Petersburg
Period14/04/1615/04/16

Keywords

  • IR-102380
  • METIS-319237

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