Firms all over the world have started initiatives and made investments in projects to help discover the benefits of digital technologies. This transformation has had an impact on the marketing and sales relationship and the role of IT. Researchers have confirmed the need for interdepartmental alignment, but the integration of all three disciplines together has been overlooked, and a concrete method of collaboration has not yet been identified. The aim of this study is to review the marketing, sales, and IT (M-S-I) research and to integrate the findings into a framework that can direct future research and organizational structures for interdepartmental alignment and collaboration with the goal of improving the performance of companies.
|Title of host publication||Sales Enablement als Fundament des Vertriebserfolgs|
|Subtitle of host publication||Innovative Ansätze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen|
|Editors||Jörg Westphal, Jobst Görne, Christian Schmitz|
|Publication status||E-pub ahead of print/First online - 17 Oct 2022|
|Name||FOM-Edition Book series|
|Publisher||FOM University of Applied Sciences for Economics and Management|