The relation between typical flat panel display characteristics and display quality was studied. Subjective preferences were obtained with respect to simulated black-on-white flat panel displays. The displays differed in the sort of separation between the display elements and the shape of these elements. Further, the height/width ratio of the front was studied in relation with a fixed font matrix. The preferences were obtained through a paired comparison of all possible pairs of simulated displays. The observers appeared to be sensitive and to respond to differences in the stimuli. It is not clear, however, if they responded to the type of gap and shape of display elements or to the luminance modulation, which co-varied with the two experimental factors. It can be concluded however that the integrity of the character area is important to the observers. Further, the usefulness of interactively designing spatial display characteristics and the font is discussed.