Disruptive images: stimulating creative solutions by visualizing the design vision

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Abstract

In a contemporary design context it is important to be able to communicate design strategy at a high abstraction level and at an early stage in the design process. At the same time, in our postmodern consumer society that is largely dominated by media, it is important to be able to communicate ideas visually. This paper describes an informal technique for developing and presenting design visions, by visualizing abstract ideas with the aid of ‘disruptive’ images. Practicing this technique with three cohorts of industrial design engineering students in subsequent design courses showed that the technique enhanced the early stage communication of design goals and stimulated the implementation of creative design solutions. The use of ‘disruptive’ images showed to be particularly effective because it stimulated the students to look for opportunities on a higher level of abstraction, and the associated visualizations tended to make out-of-the-box solution directions more plausible.
Original languageEnglish
Title of host publicationThe 13th International Conference on Engineering and Product Design Education
EditorsA. Kivacevic, W. Ion, C. McMahon, C. Buck, P. Hogarth
Place of PublicationLondon, UK
PublisherThe Design Society
Pages97-102
ISBN (Print)9781904670339
Publication statusPublished - 8 Sep 2011
Event13th International Conference on Engineering and Product Design Education, E&PDE 2011: Design Education for Creativity and Business Innovation - London City University, London, United Kingdom
Duration: 8 Sep 20119 Sep 2011
Conference number: 13

Publication series

Name
PublisherDesign Society

Conference

Conference13th International Conference on Engineering and Product Design Education, E&PDE 2011
Abbreviated titleE&PDE
CountryUnited Kingdom
CityLondon
Period8/09/119/09/11

Keywords

  • Design Vision
  • Creativity
  • Design Practice
  • METIS-278289
  • Design Education
  • Visualization
  • IR-78409

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  • Cite this

    Eggink, W. (2011). Disruptive images: stimulating creative solutions by visualizing the design vision. In A. Kivacevic, W. Ion, C. McMahon, C. Buck, & P. Hogarth (Eds.), The 13th International Conference on Engineering and Product Design Education (pp. 97-102). London, UK: The Design Society.