In a contemporary design context it is important to be able to communicate design strategy at a high abstraction level and at an early stage in the design process. At the same time, in our postmodern consumer society that is largely dominated by media, it is important to be able to communicate ideas visually. This paper describes an informal technique for developing and presenting design visions, by visualizing abstract ideas with the aid of ‘disruptive’ images. Practicing this technique with three cohorts of industrial design engineering students in subsequent design courses showed that the technique enhanced the early stage communication of design goals and stimulated the implementation of creative design solutions. The use of ‘disruptive’ images showed to be particularly effective because it stimulated the students to look for opportunities on a higher level of abstraction, and the associated visualizations tended to make out-of-the-box solution directions more plausible.
|Title of host publication||The 13th International Conference on Engineering and Product Design Education|
|Editors||A. Kivacevic, W. Ion, C. McMahon, C. Buck, P. Hogarth|
|Place of Publication||London, UK|
|Publisher||The Design Society|
|Publication status||Published - 8 Sep 2011|
|Event||13th International Conference on Engineering and Product Design Education, E&PDE 2011: Design Education for Creativity and Business Innovation - London City University, London, United Kingdom|
Duration: 8 Sep 2011 → 9 Sep 2011
Conference number: 13
|Conference||13th International Conference on Engineering and Product Design Education, E&PDE 2011|
|Period||8/09/11 → 9/09/11|
- Design Vision
- Design Practice
- Design Education
Eggink, W. (2011). Disruptive images: stimulating creative solutions by visualizing the design vision. In A. Kivacevic, W. Ion, C. McMahon, C. Buck, & P. Hogarth (Eds.), The 13th International Conference on Engineering and Product Design Education (pp. 97-102). London, UK: The Design Society.