Do social proof and scarcity work in the online context?

Anna Fenko, Teun Keizer, Adriaan T.H. Pruyn

Research output: Contribution to conference › Paper

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Original language	English
Number of pages	11
Publication status	Published - 2017
Event	16th International Conference on Research in Advertising, ICORIA 2017 - Ghent, Belgium Duration: 29 Jun 2017 → 1 Jul 2017 Conference number: 16 http://www.europeanadvertisingacademy.org/conference2017/

Conference	16th International Conference on Research in Advertising, ICORIA 2017
Abbreviated title	ICORIA
Country	Belgium
City	Ghent
Period	29/06/17 → 1/07/17
Internet address	http://www.europeanadvertisingacademy.org/conference2017/

Fenko, A., Keizer, T., & Pruyn, A. T. H. (2017). Do social proof and scarcity work in the online context?. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.

@conference{892ae8cf5fce498897674d410c547d9e,

title = "Do social proof and scarcity work in the online context?",

author = "Anna Fenko and Teun Keizer and Pruyn, {Adriaan T.H.}",

year = "2017",

language = "English",

note = "16th International Conference on Research in Advertising, ICORIA 2017, ICORIA ; Conference date: 29-06-2017 Through 01-07-2017",

url = "http://www.europeanadvertisingacademy.org/conference2017/",

}