Do social proof and scarcity work in the online context?

Anna Fenko, Teun Keizer, Adriaan T.H. Pruyn

Research output: Contribution to conference › Paper › Academic

541 Downloads (Pure)
Original languageEnglish
Number of pages11
Publication statusPublished - 2017
Event16th International Conference on Research in Advertising, ICORIA 2017 - Ghent, Belgium
Duration: 29 Jun 2017 → 1 Jul 2017
Conference number: 16
http://www.europeanadvertisingacademy.org/conference2017/

Conference

Conference16th International Conference on Research in Advertising, ICORIA 2017
Abbreviated titleICORIA
CountryBelgium
CityGhent
Period29/06/17 → 1/07/17
Internet address

Cite this

Fenko, A., Keizer, T., & Pruyn, A. T. H. (2017). Do social proof and scarcity work in the online context?. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.
Fenko, Anna ; Keizer, Teun ; Pruyn, Adriaan T.H. / Do social proof and scarcity work in the online context?. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.11 p.
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title = "Do social proof and scarcity work in the online context?",
author = "Anna Fenko and Teun Keizer and Pruyn, {Adriaan T.H.}",
year = "2017",
language = "English",
note = "16th International Conference on Research in Advertising, ICORIA 2017, ICORIA ; Conference date: 29-06-2017 Through 01-07-2017",
url = "http://www.europeanadvertisingacademy.org/conference2017/",

}

Fenko, A, Keizer, T & Pruyn, ATH 2017, 'Do social proof and scarcity work in the online context?' Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium, 29/06/17 - 1/07/17, .

Do social proof and scarcity work in the online context? / Fenko, Anna ; Keizer, Teun; Pruyn, Adriaan T.H.

2017. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.

Research output: Contribution to conference › Paper › Academic

TY - CONF

T1 - Do social proof and scarcity work in the online context?

AU - Fenko, Anna

AU - Keizer, Teun

AU - Pruyn, Adriaan T.H.

PY - 2017

Y1 - 2017

M3 - Paper

ER -

Fenko A, Keizer T, Pruyn ATH. Do social proof and scarcity work in the online context?. 2017. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.

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