| Original language | English |
|---|---|
| Number of pages | 11 |
| Publication status | Published - 2017 |
| Event | 16th International Conference on Research in Advertising, ICORIA 2017 - Ghent, Belgium Duration: 29 Jun 2017 → 1 Jul 2017 Conference number: 16 http://www.europeanadvertisingacademy.org/conference2017/ |
Conference
| Conference | 16th International Conference on Research in Advertising, ICORIA 2017 |
|---|---|
| Abbreviated title | ICORIA |
| Country | Belgium |
| City | Ghent |
| Period | 29/06/17 → 1/07/17 |
| Internet address |
Cite this
Fenko, A., Keizer, T., & Pruyn, A. T. H. (2017). Do social proof and scarcity work in the online context?. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.
@conference{892ae8cf5fce498897674d410c547d9e,
title = "Do social proof and scarcity work in the online context?",
author = "Anna Fenko and Teun Keizer and Pruyn, {Adriaan T.H.}",
year = "2017",
language = "English",
note = "16th International Conference on Research in Advertising, ICORIA 2017, ICORIA ; Conference date: 29-06-2017 Through 01-07-2017",
url = "http://www.europeanadvertisingacademy.org/conference2017/",
}
Fenko, A, Keizer, T & Pruyn, ATH 2017, 'Do social proof and scarcity work in the online context?' Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium, 29/06/17 - 1/07/17, .
Do social proof and scarcity work in the online context? / Fenko, Anna ; Keizer, Teun; Pruyn, Adriaan T.H.
2017. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.Research output: Contribution to conference › Paper › Academic
TY - CONF
T1 - Do social proof and scarcity work in the online context?
AU - Fenko, Anna
AU - Keizer, Teun
AU - Pruyn, Adriaan T.H.
PY - 2017
Y1 - 2017
M3 - Paper
ER -
Fenko A, Keizer T, Pruyn ATH. Do social proof and scarcity work in the online context?. 2017. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.