Do social proof and scarcity work in the online context?

Anna Fenko, Teun Keizer, Adriaan T.H. Pruyn

Research output: Contribution to conferencePaper

724 Downloads (Pure)
Original languageEnglish
Number of pages11
Publication statusPublished - 2017
Event16th International Conference on Research in Advertising, ICORIA 2017 - Ghent, Belgium
Duration: 29 Jun 20171 Jul 2017
Conference number: 16
http://www.europeanadvertisingacademy.org/conference2017/

Conference

Conference16th International Conference on Research in Advertising, ICORIA 2017
Abbreviated titleICORIA
CountryBelgium
CityGhent
Period29/06/171/07/17
Internet address

Cite this

Fenko, A., Keizer, T., & Pruyn, A. T. H. (2017). Do social proof and scarcity work in the online context?. Paper presented at 16th International Conference on Research in Advertising, ICORIA 2017, Ghent, Belgium.