Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE)

Samuel Kristal, C. Baumgarth, K. Behnke, Jörg Henseler

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication10th Global Brand Conference
Place of PublicationTurku, Finland
PublisherTurku School of Economics
Pages-
Publication statusPublished - 27 Apr 2015
Event10th Global Brand Conference 2015 - Turku School of Economics, Turku, Finland
Duration: 27 Apr 201529 Apr 2015
Conference number: 10

Conference

Conference10th Global Brand Conference 2015
CountryFinland
CityTurku
Period27/04/1529/04/15

Keywords

  • METIS-314901

Cite this

Kristal, S., Baumgarth, C., Behnke, K., & Henseler, J. (2015). Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE). In 10th Global Brand Conference (pp. -). Turku, Finland: Turku School of Economics.