Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	10th Global Brand Conference
Place of Publication	Turku, Finland
Publisher	Turku School of Economics
Pages	-
Publication status	Published - 27 Apr 2015
Event	10th Global Brand Conference 2015 - Turku School of Economics, Turku, Finland Duration: 27 Apr 2015 → 29 Apr 2015 Conference number: 10

Keywords

@inproceedings{a56747c939ff471591fa4be40e0b5c0e,

title = "Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE)",

keywords = "METIS-314901",

author = "Samuel Kristal and C. Baumgarth and K. Behnke and J{\"o}rg Henseler",

year = "2015",

month = apr,

day = "27",

language = "English",

pages = "--",

booktitle = "10th Global Brand Conference",

publisher = "Turku School of Economics",

note = "10th Global Brand Conference 2015 ; Conference date: 27-04-2015 Through 29-04-2015",

}

TY - GEN

T1 - Do you like what I designed for you? The role of co-creation on the Observer-Based Brand Equity (OBBE)

AU - Kristal, Samuel

AU - Baumgarth, C.

AU - Behnke, K.

AU - Henseler, Jörg

N1 - Conference code: 10

PY - 2015/4/27

Y1 - 2015/4/27

KW - METIS-314901

M3 - Conference contribution

SP - -

BT - 10th Global Brand Conference

PB - Turku School of Economics

CY - Turku, Finland

T2 - 10th Global Brand Conference 2015

Y2 - 27 April 2015 through 29 April 2015

ER -