Dynamics in Place Branding System: Toward A Strategic Model Incorporating Enterprises and Governments Behaviors

K.M. Lee

    Research output: Contribution to conferencePaperAcademic

    Original languageUndefined
    Pages-
    Publication statusPublished - 30 Jun 2008
    EventAcademy of International Business Doctoral Consortium 2008 - Milan, Italy
    Duration: 30 Jun 20083 Jul 2008

    Conference

    ConferenceAcademy of International Business Doctoral Consortium 2008
    CityMilan, Italy
    Period30/06/083/07/08

    Keywords

    • METIS-253053

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