Early Exposures to Ecogenomics: Effects of Priming and Web Site Interactivity Among Adolescents

Mark J.W. Bos, Cees M. Koolstra, Jaap T.J.M. Willems

    Research output: Contribution to journalArticleAcademic

    4 Citations (Scopus)

    Abstract

    In the context of public introductions to emerging technologies, this study examined effects of priming and Web site interactivity on adolescents’ attitude development and information processing. In a four (priming) by three (interactivity levels) experiment, participants (N = 273) were required to search for and process Web-based information about ecogenomics. Results showed that priming ecogenomics as biotechnology, ecology, economy, or science in general did not affect attitude development. Interactivity levels, manipulated as low, medium, and high, were found to influence adolescents’ time invested in the information-processing task, perceived cognitive load, and Web site evaluations.
    Original languageEnglish
    Pages (from-to)232-255
    Number of pages24
    JournalScience communication
    Volume32
    Issue number2
    DOIs
    Publication statusPublished - 2010

    Keywords

    • perceived cognitive load
    • Knowledge Acquisition
    • IR-73291
    • Priming
    • ecogenomics
    • Web site interactivity
    • attitude development

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