Economizing behaviour during travel: Strategies and information sources used

Fred Bronner, Robert de Hoog*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

21 Citations (Scopus)
4 Downloads (Pure)


In 2009, the consumer was hit hard by the consequences of the global economic and financial crisis. The crisis affected consumer spending in general and tourism in particular. In 2009, data was collected in the Netherlands about how people economize during travel, which can help to find out what kind of economizing behaviour travellers might adopt when they are confronted with less money to spend on their holidays. It was found that they mainly economize in terms of shorter vacations and changing destinations. Economizing options used differed between low and high income categories and between families with and without children. Evidence was found of a 'cheese slicing' strategy: economizing on a set of holiday attributes instead of on only one. Some implications for the tourism industry are suggested.

Original languageEnglish
Pages (from-to)185-195
Number of pages11
JournalJournal of Vacation Marketing
Issue number3
Publication statusPublished - 1 Jul 2011


  • Economic crisis
  • Economizing behaviour
  • Economizing strategies
  • Use of information sources
  • Vacation decision-making


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