Editorial introduction: Advances in theory and practice of digital marketing

Yogesh K. Dwivedi*, Nripendra P. Rana, Emma L. Slade, Nitish Singh, Hatice Kizgin

*Corresponding author for this work

Research output: Contribution to journalEditorialAcademicpeer-review

13 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Editorial introduction: Advances in theory and practice of digital marketing'. Together they form a unique fingerprint.

Business & Economics