Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies

Lieve Doucé*, Olivia Petit, Carmen Adams, Anton Nijholt

*Corresponding author for this work

Research output: Contribution to journalEditorialAcademicpeer-review

2 Citations (Scopus)
115 Downloads (Pure)

Abstract

Over recent years, online shopping has grown at a tremendous rate, reaching a worldwide online retail sales of 4.9 trillion USD in 2021. Moreover, forecasts predict a growth by 50% over the following four years, reaching 7.4 trillion USD in 2025 (Statista, 2022). Needless to say that it is crucial for retailers to optimally market their offerings online. This Research Topic aims at widening the knowledge on creating online multisensory customer experiences and comprises four empirical papers, one review on the on- and offline multisensory tasting experience, and one perspective on consumer consciousness in multisensory extended reality.
Original languageEnglish
Article number992114
Number of pages3
JournalFrontiers in psychology
Volume13
DOIs
Publication statusPublished - 16 Aug 2022

Keywords

  • online sensory experiences
  • multisensory environments
  • sensory-enabling technologies
  • virtual reality
  • extended reality
  • crossmodal correspondences

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