Abstract
Over recent years, online shopping has grown at a tremendous rate, reaching a worldwide online retail sales of 4.9 trillion USD in 2021. Moreover, forecasts predict a growth by 50% over the following four years, reaching 7.4 trillion USD in 2025 (Statista, 2022). Needless to say that it is crucial for retailers to optimally market their offerings online. This Research Topic aims at widening the knowledge on creating online multisensory customer experiences and comprises four empirical papers, one review on the on- and offline multisensory tasting experience, and one perspective on consumer consciousness in multisensory extended reality.
Original language | English |
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Article number | 992114 |
Number of pages | 3 |
Journal | Frontiers in psychology |
Volume | 13 |
DOIs | |
Publication status | Published - 16 Aug 2022 |
Keywords
- online sensory experiences
- multisensory environments
- sensory-enabling technologies
- virtual reality
- extended reality
- crossmodal correspondences