Effect of competitive tactics on performance: The case of the pharmaceutical industry

Julen Castillo-Apraiz; Jesus Matey

doi:10.3990/2.333

Effect of competitive tactics on performance: The case of the pharmaceutical industry

Julen Castillo-Apraiz, Jesus Matey

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

13 Downloads (Pure)

Abstract

Competitive tactics play a key role in explaining different levels of organizational performance since they are the linkers between strategy formulation and implementation. This study focuses on two main competitive tactics, namely, Quality-Oriented Competitive Tactic (Quality) and Cost-Oriented Competitive Tactic (Cost), which are the ones that are closely related to Porter’s generic competitive strategies. Apart from that, we will analyze two other important competitive tactics, namely, Innovation-Oriented Competitive Tactic (Innovation) and Marketing-Oriented Competitive Tactic (Marketing) which will mediate the relationship between the main tactics and performance. Hence, we try to adopt an integrative posture by viewing competitive tactics in the pharmaceutical industry as inextricably linked, forming the fundamental pillars on which sustainable competitive advantage could be established.

Original language	English
Title of host publication	Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling
Subtitle of host publication	The Conference for PLS Users
Editors	Jörg Henseler, Christian Ringle, José Roldán, Gabriel Cepeda
Place of Publication	Enschede
Publisher	University of Twente
Number of pages	12
ISBN (Print)	9789036540568
DOIs	https://doi.org/10.3990/2.333
Publication status	Published - 2015
Externally published	Yes
Event	2015 PLS User Conference: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users - Seville, Spain Duration: 16 Jun 2015 → 19 Jun 2015

Conference

Conference	2015 PLS User Conference
Country/Territory	Spain
City	Seville
Period	16/06/15 → 19/06/15

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10.3990/2.333

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Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users
Henseler, J., Ringle, C., Roldán, J. & Cepeda, G., 2015, Enschede: University of Twente. 414 p.
Research output: Book/Report › Book editing › Popular

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Cite this

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title = "Effect of competitive tactics on performance: The case of the pharmaceutical industry",

abstract = "Competitive tactics play a key role in explaining different levels of organizational performance since they are the linkers between strategy formulation and implementation. This study focuses on two main competitive tactics, namely, Quality-Oriented Competitive Tactic (Quality) and Cost-Oriented Competitive Tactic (Cost), which are the ones that are closely related to Porter{\textquoteright}s generic competitive strategies. Apart from that, we will analyze two other important competitive tactics, namely, Innovation-Oriented Competitive Tactic (Innovation) and Marketing-Oriented Competitive Tactic (Marketing) which will mediate the relationship between the main tactics and performance. Hence, we try to adopt an integrative posture by viewing competitive tactics in the pharmaceutical industry as inextricably linked, forming the fundamental pillars on which sustainable competitive advantage could be established.",

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booktitle = "Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling",

publisher = "University of Twente",

address = "Netherlands",

note = "2015 PLS User Conference : 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users ; Conference date: 16-06-2015 Through 19-06-2015",

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Castillo-Apraiz, J & Matey, J 2015, Effect of competitive tactics on performance: The case of the pharmaceutical industry. in J Henseler, C Ringle, J Roldán & G Cepeda (eds), Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. University of Twente, Enschede, 2015 PLS User Conference, Seville, Spain, 16/06/15. https://doi.org/10.3990/2.333

Effect of competitive tactics on performance: The case of the pharmaceutical industry. / Castillo-Apraiz, Julen; Matey, Jesus.
Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users. ed. / Jörg Henseler; Christian Ringle; José Roldán; Gabriel Cepeda. Enschede: University of Twente, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - Competitive tactics play a key role in explaining different levels of organizational performance since they are the linkers between strategy formulation and implementation. This study focuses on two main competitive tactics, namely, Quality-Oriented Competitive Tactic (Quality) and Cost-Oriented Competitive Tactic (Cost), which are the ones that are closely related to Porter’s generic competitive strategies. Apart from that, we will analyze two other important competitive tactics, namely, Innovation-Oriented Competitive Tactic (Innovation) and Marketing-Oriented Competitive Tactic (Marketing) which will mediate the relationship between the main tactics and performance. Hence, we try to adopt an integrative posture by viewing competitive tactics in the pharmaceutical industry as inextricably linked, forming the fundamental pillars on which sustainable competitive advantage could be established.

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ER -

Effect of competitive tactics on performance: The case of the pharmaceutical industry

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Research output

Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users

Cite this