Effecten van positief geladen informatie en geografische nabijheid in de corporate communicatie van een waterschap

    Research output: Contribution to journalArticleAcademicpeer-review

    Abstract

    A good reputation has become increasingly important for governmental organisations. These organisations can promote their reputation by means of their corporate communication. In this study, the effects of two textual characteristics of a District Water Board’s leaflet are measured: the presence of positively charged information and geographical vicinity. It was expected that both characteristics would have positive effects on the readers’ appreciation of the leaflet, on the organisation’s reputation and on the readers’ compliance (willingness to pay taxes). The presence of positively charged information did not have any effect, but geographical vicinity had positive effects on all three variables. Participants who read a leaflet with information about the Water Board’s activities in their home town appreciated the information more, were more positive about the organisation’s reputation and had higher compliance scores, compared to participants who read a leaflet with information about the Water Board’s entire control area.
    Original languageDutch
    Pages (from-to)228-241
    Number of pages13
    JournalTijdschrift voor taalbeheersing
    Volume32
    Issue number3
    DOIs
    Publication statusPublished - 2010

    Keywords

    • Corporate communication
    • Geographical vicinity
    • Governmental organisations
    • Reputation

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