Effects of colour and light on customer experience and time perception at a virtual railway station

Mark van Hagen, Mirjam Galetzka, Ad Pruyn, Joyce Peters

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    Abstract

    Various studies have shown that colour and light influence our emotions and behaviour. In this paper the results will be presented of research into the combined effects of 5 different colours and 2 different intensities of light for Leiden station.
    Two experiments in a virtual Leiden station show that although colour and light are perceived subconsciously, the combination of the two does in fact have significant effects.
    Most of the passengers appeared to overestimate waiting time on the platform, which concurs with results from earlier fieldwork. Moreover, time would appear to pass more quickly with low intensity lighting as opposed to high intensity lighting.
    The second experiment showed that passengers prefer warm colours in combination with dimmed lighting and estimate the waiting time as being shorter than when cooler colours and a more intense lighting are used. Practical implications will be discussed.
    Original languageEnglish
    Title of host publicationProceedings Experiencing Light 2009
    Subtitle of host publication International Conference on the Effects of Light on Wellbeing
    EditorsY.A.W. de Kort, W.A. IJsselsteijn, I.M.L.C. Vogels, M.P.J. Aarts, A.D. Tenner, K.C.H.J. Smolders
    Place of PublicationEindhoven
    PublisherEindhoven University of Technology
    Pages137-145
    ISBN (Print)978-90-386-2053-4
    Publication statusPublished - 26 Oct 2009
    EventExperiencing Light 2009: International Conference on the Effects of Light on Wellbeing - Eindhoven University of Technology, Eindhoven, Netherlands
    Duration: 26 Oct 200927 Oct 2009

    Conference

    ConferenceExperiencing Light 2009
    CountryNetherlands
    CityEindhoven
    Period26/10/0927/10/09

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  • Cite this

    van Hagen, M., Galetzka, M., Pruyn, A., & Peters, J. (2009). Effects of colour and light on customer experience and time perception at a virtual railway station. In Y. A. W. de Kort, W. A. IJsselsteijn, I. M. L. C. Vogels, M. P. J. Aarts, A. D. Tenner, & K. C. H. J. Smolders (Eds.), Proceedings Experiencing Light 2009: International Conference on the Effects of Light on Wellbeing (pp. 137-145). Eindhoven: Eindhoven University of Technology.