Effects of colour and light on customer experience and time perception at a virtual railway station

Mark van Hagen; Mirjam Galetzka; Ad Pruyn; Joyce Peters

Effects of colour and light on customer experience and time perception at a virtual railway station

Mark van Hagen, Mirjam Galetzka, Ad Pruyn, Joyce Peters

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

Various studies have shown that colour and light influence our emotions and behaviour. In this paper the results will be presented of research into the combined effects of 5 different colours and 2 different intensities of light for Leiden station.
Two experiments in a virtual Leiden station show that although colour and light are perceived subconsciously, the combination of the two does in fact have significant effects.
Most of the passengers appeared to overestimate waiting time on the platform, which concurs with results from earlier fieldwork. Moreover, time would appear to pass more quickly with low intensity lighting as opposed to high intensity lighting.
The second experiment showed that passengers prefer warm colours in combination with dimmed lighting and estimate the waiting time as being shorter than when cooler colours and a more intense lighting are used. Practical implications will be discussed.

Original language	English
Title of host publication	Proceedings Experiencing Light 2009
Subtitle of host publication	International Conference on the Effects of Light on Wellbeing
Editors	Y.A.W. de Kort, W.A. IJsselsteijn, I.M.L.C. Vogels, M.P.J. Aarts, A.D. Tenner, K.C.H.J. Smolders
Place of Publication	Eindhoven
Publisher	Eindhoven University of Technology
Pages	137-145
ISBN (Print)	978-90-386-2053-4
Publication status	Published - 26 Oct 2009
Event	Experiencing Light 2009: International Conference on the Effects of Light on Wellbeing - Eindhoven University of Technology, Eindhoven, Netherlands Duration: 26 Oct 2009 → 27 Oct 2009

Conference

Conference	Experiencing Light 2009
Country/Territory	Netherlands
City	Eindhoven
Period	26/10/09 → 27/10/09

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van Hagen, M., Galetzka, M., Pruyn, A., & Peters, J. (2009). Effects of colour and light on customer experience and time perception at a virtual railway station. In Y. A. W. de Kort, W. A. IJsselsteijn, I. M. L. C. Vogels, M. P. J. Aarts, A. D. Tenner, & K. C. H. J. Smolders (Eds.), Proceedings Experiencing Light 2009: International Conference on the Effects of Light on Wellbeing (pp. 137-145). Eindhoven University of Technology.

van Hagen, Mark ; Galetzka, Mirjam ; Pruyn, Ad et al. / Effects of colour and light on customer experience and time perception at a virtual railway station. Proceedings Experiencing Light 2009: International Conference on the Effects of Light on Wellbeing. editor / Y.A.W. de Kort ; W.A. IJsselsteijn ; I.M.L.C. Vogels ; M.P.J. Aarts ; A.D. Tenner ; K.C.H.J. Smolders. Eindhoven : Eindhoven University of Technology, 2009. pp. 137-145

@inproceedings{391ce0d7282d48b28ae9e60268eb7757,

title = "Effects of colour and light on customer experience and time perception at a virtual railway station",

abstract = "Various studies have shown that colour and light influence our emotions and behaviour. In this paper the results will be presented of research into the combined effects of 5 different colours and 2 different intensities of light for Leiden station.Two experiments in a virtual Leiden station show that although colour and light are perceived subconsciously, the combination of the two does in fact have significant effects.Most of the passengers appeared to overestimate waiting time on the platform, which concurs with results from earlier fieldwork. Moreover, time would appear to pass more quickly with low intensity lighting as opposed to high intensity lighting.The second experiment showed that passengers prefer warm colours in combination with dimmed lighting and estimate the waiting time as being shorter than when cooler colours and a more intense lighting are used. Practical implications will be discussed.",

author = "{van Hagen}, Mark and Mirjam Galetzka and Ad Pruyn and Joyce Peters",

year = "2009",

month = oct,

day = "26",

language = "English",

isbn = "978-90-386-2053-4",

pages = "137--145",

editor = "{de Kort}, Y.A.W. and W.A. IJsselsteijn and I.M.L.C. Vogels and M.P.J. Aarts and A.D. Tenner and K.C.H.J. Smolders",

booktitle = "Proceedings Experiencing Light 2009",

publisher = "Eindhoven University of Technology",

address = "Netherlands",

note = "Experiencing Light 2009 : International Conference on the Effects of Light on Wellbeing ; Conference date: 26-10-2009 Through 27-10-2009",

}

van Hagen, M, Galetzka, M, Pruyn, A & Peters, J 2009, Effects of colour and light on customer experience and time perception at a virtual railway station. in YAW de Kort, WA IJsselsteijn, IMLC Vogels, MPJ Aarts, AD Tenner & KCHJ Smolders (eds), Proceedings Experiencing Light 2009: International Conference on the Effects of Light on Wellbeing. Eindhoven University of Technology, Eindhoven, pp. 137-145, Experiencing Light 2009, Eindhoven, Netherlands, 26/10/09.

Effects of colour and light on customer experience and time perception at a virtual railway station. / van Hagen, Mark; Galetzka, Mirjam; Pruyn, Ad et al.
Proceedings Experiencing Light 2009: International Conference on the Effects of Light on Wellbeing. ed. / Y.A.W. de Kort; W.A. IJsselsteijn; I.M.L.C. Vogels; M.P.J. Aarts; A.D. Tenner; K.C.H.J. Smolders. Eindhoven: Eindhoven University of Technology, 2009. p. 137-145.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Effects of colour and light on customer experience and time perception at a virtual railway station

AU - van Hagen, Mark

AU - Galetzka, Mirjam

AU - Pruyn, Ad

AU - Peters, Joyce

PY - 2009/10/26

Y1 - 2009/10/26

N2 - Various studies have shown that colour and light influence our emotions and behaviour. In this paper the results will be presented of research into the combined effects of 5 different colours and 2 different intensities of light for Leiden station.Two experiments in a virtual Leiden station show that although colour and light are perceived subconsciously, the combination of the two does in fact have significant effects.Most of the passengers appeared to overestimate waiting time on the platform, which concurs with results from earlier fieldwork. Moreover, time would appear to pass more quickly with low intensity lighting as opposed to high intensity lighting.The second experiment showed that passengers prefer warm colours in combination with dimmed lighting and estimate the waiting time as being shorter than when cooler colours and a more intense lighting are used. Practical implications will be discussed.

AB - Various studies have shown that colour and light influence our emotions and behaviour. In this paper the results will be presented of research into the combined effects of 5 different colours and 2 different intensities of light for Leiden station.Two experiments in a virtual Leiden station show that although colour and light are perceived subconsciously, the combination of the two does in fact have significant effects.Most of the passengers appeared to overestimate waiting time on the platform, which concurs with results from earlier fieldwork. Moreover, time would appear to pass more quickly with low intensity lighting as opposed to high intensity lighting.The second experiment showed that passengers prefer warm colours in combination with dimmed lighting and estimate the waiting time as being shorter than when cooler colours and a more intense lighting are used. Practical implications will be discussed.

M3 - Conference contribution

SN - 978-90-386-2053-4

SP - 137

EP - 145

BT - Proceedings Experiencing Light 2009

A2 - de Kort, Y.A.W.

A2 - IJsselsteijn, W.A.

A2 - Vogels, I.M.L.C.

A2 - Aarts, M.P.J.

A2 - Tenner, A.D.

A2 - Smolders, K.C.H.J.

PB - Eindhoven University of Technology

CY - Eindhoven

T2 - Experiencing Light 2009

Y2 - 26 October 2009 through 27 October 2009

ER -

van Hagen M, Galetzka M, Pruyn A, Peters J. Effects of colour and light on customer experience and time perception at a virtual railway station. In de Kort YAW, IJsselsteijn WA, Vogels IMLC, Aarts MPJ, Tenner AD, Smolders KCHJ, editors, Proceedings Experiencing Light 2009: International Conference on the Effects of Light on Wellbeing. Eindhoven: Eindhoven University of Technology. 2009. p. 137-145

Effects of colour and light on customer experience and time perception at a virtual railway station

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