Effects of cultural background on Internet buying behaviour: Towards a virtual global village?

E Constantinides, C Lorenzo, MA Gomez-Borja, P Geurts

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationE-Commerce and Web Technologies
Subtitle of host publicationProceedings
Pages114-
Number of pages3
Publication statusPublished - 2008

Publication series

NameLecture Notes in Computer Science
PublisherSpringer
Volume5183
ISSN (Print)0302-9743

Keywords

  • Internet marketing
  • Web Experience
  • Buying behaviour
  • Cultural differences
  • Marketing strategy
  • Web marketing
  • Digital Marketing

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