Effects of Interior Color on Healthcare Consumers: A 360 degree Photo Simulation Experiment

J.W.M. Verhoeven, Marcel E. Pieterse, Adriaan T.H. Pruyn

Research output: Contribution to journalArticleAcademic

12 Citations (Scopus)


In this study we investigated the effects of wall color on anxiety, pleasure, evaluation of the room and perceived service quality in a simulation of a general hospital. We expected subjects exposed to a hospital room with blue walls to experience more positive emotions, and lower anxiety,
Original languageUndefined
Pages (from-to)292-293
JournalAdvances in consumer research
Issue number1
Publication statusPublished - 2006


  • IR-58551

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