Abstract
In this study we investigated the effects of wall color on anxiety, pleasure, evaluation of the room and perceived service quality in a simulation of a general hospital. We expected subjects exposed to a hospital room with blue walls to experience more positive emotions, and lower anxiety,
| Original language | Undefined |
|---|---|
| Pages (from-to) | 292-293 |
| Journal | Advances in consumer research |
| Volume | 33 |
| Issue number | 1 |
| Publication status | Published - 2006 |
Keywords
- IR-58551