Effects of Interior Color on Healthcare Consumers: A 360 degree Photo Simulation Experiment

J.W.M. Verhoeven; Marcel E. Pieterse; Adriaan T.H. Pruyn

Effects of Interior Color on Healthcare Consumers: A 360 degree Photo Simulation Experiment

J.W.M. Verhoeven
, Marcel E. Pieterse
, Adriaan T.H. Pruyn

Faculty of Behavioural, Management and Social Sciences

Research output: Contribution to journal › Article › Academic

12 Citations (Scopus)

1 Downloads (Pure)

Abstract

In this study we investigated the effects of wall color on anxiety, pleasure, evaluation of the room and perceived service quality in a simulation of a general hospital. We expected subjects exposed to a hospital room with blue walls to experience more positive emotions, and lower anxiety,

Original language	Undefined
Pages (from-to)	292-293
Journal	Advances in consumer research
Volume	33
Issue number	1
Publication status	Published - 2006

Keywords

IR-58551

Cite this

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title = "Effects of Interior Color on Healthcare Consumers: A 360 degree Photo Simulation Experiment",

abstract = "In this study we investigated the effects of wall color on anxiety, pleasure, evaluation of the room and perceived service quality in a simulation of a general hospital. We expected subjects exposed to a hospital room with blue walls to experience more positive emotions, and lower anxiety,",

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SP - 292

EP - 293

JO - Advances in consumer research

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IS - 1

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