Effects of marketing-manufacturing integration on New Product Development time and competitive advantage

M. Swink, Michael Song

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined
Pages (from-to)	203-207
Journal	Journal of operations management
Volume	25
Issue number	1
Publication status	Published - 2007

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{e298f5262af94de59b7450537ac06aed,

title = "Effects of marketing-manufacturing integration on New Product Development time and competitive advantage",

keywords = "METIS-239431",

author = "M. Swink and Michael Song",

year = "2007",

language = "Undefined",

volume = "25",

pages = "203--207",

journal = "Journal of operations management",

issn = "0272-6963",

publisher = "Wiley",

number = "1",

}