Effects of marketing-manufacturing integration on New Product Development time and competitive advantage

M. Swink, Michael Song

    Research output: Contribution to journalArticleAcademicpeer-review

    210 Citations (Scopus)
    Original languageUndefined
    Pages (from-to)203-207
    JournalJournal of operations management
    Volume25
    Issue number1
    Publication statusPublished - 2007

    Keywords

    • METIS-239431

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