Effects of marketing-manufacturing integration on New Product Development time and competitive advantage

M. Swink, Michael Song

Research output: Contribution to journalArticleAcademicpeer-review

187 Citations (Scopus)
Original languageUndefined
Pages (from-to)203-207
JournalJournal of operations management
Volume25
Issue number1
Publication statusPublished - 2007

Keywords

  • METIS-239431

Cite this

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title = "Effects of marketing-manufacturing integration on New Product Development time and competitive advantage",
keywords = "METIS-239431",
author = "M. Swink and Michael Song",
year = "2007",
language = "Undefined",
volume = "25",
pages = "203--207",
journal = "Journal of operations management",
issn = "0272-6963",
publisher = "Elsevier",
number = "1",

}

Effects of marketing-manufacturing integration on New Product Development time and competitive advantage. / Swink, M.; Song, Michael.

In: Journal of operations management, Vol. 25, No. 1, 2007, p. 203-207.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Effects of marketing-manufacturing integration on New Product Development time and competitive advantage

AU - Swink, M.

AU - Song, Michael

PY - 2007

Y1 - 2007

KW - METIS-239431

M3 - Article

VL - 25

SP - 203

EP - 207

JO - Journal of operations management

JF - Journal of operations management

SN - 0272-6963

IS - 1

ER -