Effects of online consumer reviews' valence on users' experience: A neuromarketing experiment

C. Herrando, J. Jimenez, M. J. Martín, Efthymios Constantinides, J.W. van 't Klooster, P.J.H. Slijkhuis

Research output: Contribution to conferencePaperAcademicpeer-review

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Engineering & Materials Science