Effects of Symbolic Packaging Cues: A Goal Perspective

Iris van Ooijen, M.L. Fransen, P.W.J. Verlegh, Edith G. Smit

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2015
Event65th Annual Conference of the International Communication Association, ICA 2015: Communication Across the Life Span - San Juan, Puerto Rico, United States
Duration: 21 May 201525 May 2015
Conference number: 65
https://convention2.allacademic.com/one/ica/ica15/

Conference

Conference65th Annual Conference of the International Communication Association, ICA 2015
Abbreviated titleICA
CountryUnited States
CitySan Juan, Puerto Rico
Period21/05/1525/05/15
Internet address

Keywords

  • goal-dependency
  • symbolic cues
  • Packaging Design

Cite this