Effects of Symbolic Packaging Cues: A Goal Perspective

I. van Ooijen; M.L. Fransen; P.W.J. Verlegh; Edith G. Smit

Effects of Symbolic Packaging Cues: A Goal Perspective

I. van Ooijen, M.L. Fransen, P.W.J. Verlegh, Edith G. Smit

Communication Science

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	65th Annual Conference of the International Communication Association, ICA 2015: Communication Across the Life Span - San Juan, Puerto Rico, United States Duration: 21 May 2015 → 25 May 2015 Conference number: 65 https://convention2.allacademic.com/one/ica/ica15/

Conference

Conference	65th Annual Conference of the International Communication Association, ICA 2015
Abbreviated title	ICA
Country/Territory	United States
City	San Juan, Puerto Rico
Period	21/05/15 → 25/05/15
Internet address	https://convention2.allacademic.com/one/ica/ica15/

Keywords

Goal-dependency
Symbolic cues
Packaging design

Cite this

@conference{bffaba4b838f4d4fb6f57fac255ac2b3,

title = "Effects of Symbolic Packaging Cues: A Goal Perspective",

keywords = "Goal-dependency, Symbolic cues, Packaging design",

author = "{van Ooijen}, I. and M.L. Fransen and P.W.J. Verlegh and Smit, {Edith G.}",

year = "2015",

language = "English",

note = "65th Annual Conference of the International Communication Association, ICA 2015 : Communication Across the Life Span, ICA ; Conference date: 21-05-2015 Through 25-05-2015",

url = "https://convention2.allacademic.com/one/ica/ica15/",

}

TY - CONF

T1 - Effects of Symbolic Packaging Cues

T2 - 65th Annual Conference of the International Communication Association, ICA 2015

AU - van Ooijen, I.

AU - Fransen, M.L.

AU - Verlegh, P.W.J.

AU - Smit, Edith G.

N1 - Conference code: 65

PY - 2015

Y1 - 2015

KW - Goal-dependency

KW - Symbolic cues

KW - Packaging design

M3 - Paper

Y2 - 21 May 2015 through 25 May 2015

ER -