Effects of Symbolic Packaging Cues: A Goal Perspective

Iris van Ooijen, M.L. Fransen, P.W.J. Verlegh, Edith G. Smit

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2015
Event65th Annual Conference of the International Communication Association, ICA 2015: Communication Across the Life Span - San Juan, Puerto Rico, United States
Duration: 21 May 201525 May 2015
Conference number: 65
https://convention2.allacademic.com/one/ica/ica15/

Conference

Conference65th Annual Conference of the International Communication Association, ICA 2015
Abbreviated titleICA
CountryUnited States
CitySan Juan, Puerto Rico
Period21/05/1525/05/15
Internet address

Keywords

  • goal-dependency
  • symbolic cues
  • Packaging Design

Cite this

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2015). Effects of Symbolic Packaging Cues: A Goal Perspective. Paper presented at 65th Annual Conference of the International Communication Association, ICA 2015, San Juan, Puerto Rico, United States.
van Ooijen, Iris ; Fransen, M.L. ; Verlegh, P.W.J. ; Smit, Edith G. / Effects of Symbolic Packaging Cues : A Goal Perspective. Paper presented at 65th Annual Conference of the International Communication Association, ICA 2015, San Juan, Puerto Rico, United States.
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title = "Effects of Symbolic Packaging Cues: A Goal Perspective",
keywords = "goal-dependency, symbolic cues, Packaging Design",
author = "{van Ooijen}, Iris and M.L. Fransen and P.W.J. Verlegh and Smit, {Edith G.}",
year = "2015",
language = "English",
note = "65th Annual Conference of the International Communication Association, ICA 2015 : Communication Across the Life Span, ICA ; Conference date: 21-05-2015 Through 25-05-2015",
url = "https://convention2.allacademic.com/one/ica/ica15/",

}

van Ooijen, I, Fransen, ML, Verlegh, PWJ & Smit, EG 2015, 'Effects of Symbolic Packaging Cues: A Goal Perspective' Paper presented at 65th Annual Conference of the International Communication Association, ICA 2015, San Juan, Puerto Rico, United States, 21/05/15 - 25/05/15, .

Effects of Symbolic Packaging Cues : A Goal Perspective. / van Ooijen, Iris ; Fransen, M.L.; Verlegh, P.W.J.; Smit, Edith G.

2015. Paper presented at 65th Annual Conference of the International Communication Association, ICA 2015, San Juan, Puerto Rico, United States.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Effects of Symbolic Packaging Cues

T2 - A Goal Perspective

AU - van Ooijen, Iris

AU - Fransen, M.L.

AU - Verlegh, P.W.J.

AU - Smit, Edith G.

PY - 2015

Y1 - 2015

KW - goal-dependency

KW - symbolic cues

KW - Packaging Design

M3 - Paper

ER -

van Ooijen I, Fransen ML, Verlegh PWJ, Smit EG. Effects of Symbolic Packaging Cues: A Goal Perspective. 2015. Paper presented at 65th Annual Conference of the International Communication Association, ICA 2015, San Juan, Puerto Rico, United States.