Electronic commercial diplomacy: a research model and an empirical analysis of embassy websites

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This article deals with the question to what extent governments adopted digital communication channels in their commercial diplomacy services? Commercial diplomatic services are offered by governments to companies and entrepreneurs who aspire to do business in another country. First, this article presents a research framework drawn from the literature, followed by the results of an empirical study. A structured website analysis was carried out of the embassy websites of the top ten countries in e-government. The findings show that electronic commercial diplomacy (e-CD) is still in an 'embryonic' stage. The countries in this study have developed strategies and goals for their online presence, but the interactive services are still limited. Furthermore, the findings suggest that implementation settings - strategy, goals - can explain the type of e-CD to a more significant extent than institutional settings
Original languageEnglish
Pages (from-to)299-329
JournalInternational journal of diplomacy and economy
Volume2
Issue number4
DOIs
Publication statusPublished - 2015

Keywords

  • METIS-313767
  • IR-98634

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