Embedded (Lead) Users as Catalysts to Product Diffusion

Tim G. Schweisfurth, Cornelius Herstatt

Research output: Contribution to journalArticleAcademicpeer-review

18 Citations (Scopus)


Dive into the research topics of 'Embedded (Lead) Users as Catalysts to Product Diffusion'. Together they form a unique fingerprint.

Earth and Planetary Sciences

Social Sciences

Economics, Econometrics and Finance

Computer Science