Embedding a sustainability focus in packaging development processes

Bjorn de Koeijer, Iris Martha Borgman, Jörg Henseler, Roland ten Klooster, Jos de Lange

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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Despite packaging sustainability aspects often being embedded in companies’ strategic aims, the structured implementation of such targets is limited at the operational level, where a product’s commercial viability (strategic fit, business case feasibility, and a limitation of commercial risks) and development aspects (timing issues, material use, and supply chain efficiency) are prioritized over desired sustainability goals. Packaging acts not as an isolated entity but as a part of a symbiotic product-packaging combination, of which the development is the shared responsibility of stakeholders with different backgrounds and interests. With the development and design process of product-packaging combinations being a concatenation of decisions made by multidisciplinary teams in various organizations, the structured integration of sustainability-related considerations in product-packaging development can benefit from a synthesized focus on development teams’ efforts, decision-making processes, stakeholder interaction and dynamics, and trade-offs.
This research addresses a vision on an approach to explore, understand, and analyze this field, specifically its key characteristics that act as enablers and barriers of product-packaging sustainability. This is targeted by interactively modelling the decision-making processes of product-packaging development, both within multidisciplinary development teams, companies, and product-packaging chains, by means of a collection of interactive tools. Key within these tools is the ability to address the multidisciplinarity of stakeholders, the decision-making processes within and beyond development teams, and the proposed and realized inclusion of sustainability-related considerations, all within a framework of tacit and explicit knowledge.
Original languageEnglish
Title of host publicationEcoDesign and Sustainability II
Subtitle of host publicationSocial Perspectives and Sustainability Assessment
EditorsYusuke Kishita, Mitsutaka Matsumoto, Masato Inoue, Shinichi Fukushige
ISBN (Electronic)978-981-15-6775-9
ISBN (Print)978-981-15-6774-2
Publication statusPublished - 11 Nov 2020
Event11th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, EcoDesign 2019: Going Green - PACIFICO Yokohama(Pacific Convention Plaza Yokohama), Yokohama, Japan
Duration: 25 Nov 201927 Nov 2019
Conference number: 11

Publication series

NameSustainable Production, Life Cycle Engineering and Management
PublisherSpringer Nature Singapore Pte Ltd.
ISSN (Print)2194-0541
ISSN (Electronic)2194-055X


Conference11th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, EcoDesign 2019
Abbreviated titleEcoDesign
Internet address


  • Operational development
  • Strategic development
  • Sustainable development
  • Packaging development
  • Development team


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