Embodied persuasion: Visual-spatial dimensions of meaning portrayal in visual and interactive media

Thomas J.L. van Rompay*

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    2 Citations (Scopus)
    7 Downloads (Pure)

    Abstract

    Research on embodied cognition indicates that abstract meaning attributions are to a large extent grounded in our own (and at the same time shared) bodily interactions in and with the environment. One particularly interesting finding relates to visual-spatial aspects inherent in these interactions that bring about specific experiential qualities. In this paper we will show how such visual-spatial dimensions may be applied across visual and interactive media in order to induce specific beliefs, feelings and behaviors. In addition, future directions are discussed, amongst others addressing the feasibility of applying the insights presented in interface and interactive product design.

    Original languageEnglish
    Title of host publicationPersuasive Technology
    Subtitle of host publication9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings
    EditorsAnna Spagnolli, Luca Chittaro, Luciano Gamberini
    PublisherSpringer
    Pages247-252
    Number of pages6
    ISBN (Electronic)978-3-319-07127-5
    ISBN (Print)978-3-319-07126-8
    DOIs
    Publication statusPublished - 1 Jan 2014
    Event9th International Conference on Persuasive Technology, PERSUASIVE 2014 - University of Padua, Padua, Italy
    Duration: 21 May 201423 May 2014
    Conference number: 9

    Publication series

    NameLecture Notes in Computer Science
    PublisherSpringer
    Volume8462
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Conference

    Conference9th International Conference on Persuasive Technology, PERSUASIVE 2014
    Abbreviated titlePERSUASIVE
    CountryItaly
    CityPadua
    Period21/05/1423/05/14

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    Keywords

    • consumer decision making
    • embodiment
    • interactive products
    • Persuasive visualization
    • sensory experience

    Cite this

    van Rompay, T. J. L. (2014). Embodied persuasion: Visual-spatial dimensions of meaning portrayal in visual and interactive media. In A. Spagnolli, L. Chittaro, & L. Gamberini (Eds.), Persuasive Technology: 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings (pp. 247-252). (Lecture Notes in Computer Science; Vol. 8462). Springer. https://doi.org/10.1007/978-3-319-07127-5_21