Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Roel Lutkenhaus

Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Research output: Thesis › PhD Thesis - Research external, graduation external

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Abstract

The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Bouman, M.P.A., Supervisor Jansz, Jeroen, Supervisor, External person
Award date	29 Oct 2020
Print ISBNs	978-90-76665-40-5
Publication status	Published - 29 Oct 2020
Externally published	Yes

Keywords

entertainment-education
health communication
social and behavioral change communication
spreadable media
transmedia storytelling
audience participation
social network analysis
digital methods
network analysis
computational methods

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Entertainment Education in the New Media LandscapeFinal published version, 12.6 MBLicence: CC BY

https://repub.eur.nl/pub/131186

Cite this

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KW - health communication

KW - social and behavioral change communication

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KW - digital methods

KW - network analysis

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Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Abstract

Keywords

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Cite this