Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Research output: ThesisPhD Thesis - Research external, graduation external

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Abstract

The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Bouman, M.P.A., Supervisor
  • Jansz, Jeroen, Supervisor, External person
Award date29 Oct 2020
Print ISBNs978-90-76665-40-5
Publication statusPublished - 29 Oct 2020
Externally publishedYes

Keywords

  • entertainment-education
  • health communication
  • social and behavioral change communication
  • spreadable media
  • transmedia storytelling
  • audience participation
  • social network analysis
  • digital methods
  • network analysis
  • computational methods

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