Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Roel Lutkenhaus

Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Roel Lutkenhaus

Research output: Thesis › PhD Thesis - Research external, graduation external

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Abstract

The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Bouman, M.P.A., Supervisor Jansz, Jeroen, Supervisor, External person
Award date	29 Oct 2020
Print ISBNs	978-90-76665-40-5
Publication status	Published - 29 Oct 2020
Externally published	Yes

Keywords

Entertainment-education
Health communication
Social and behavioral change communication
Spreadable media
Transmedia storytelling
Audience participation
Social network analysis
Digital methods
Network analysis
Computational methods

Access to Document

Entertainment Education in the New Media LandscapeFinal published version, 12.6 MBLicence: CC BY

https://repub.eur.nl/pub/131186

With all the negativity surrounding social media, you could almost forget the positive side (Door alle negativiteit rond sociale media zou je bijna de positieve kant vergeten)
Lutkenhaus, R. & Nanne, A.
10/06/25
1 item of Media coverage
Press/Media: Expert Comment

1 Chapter

Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change
Lutkenhaus, R. O., 2025, Health, Media, and Communication: Handbook of Communication Science. de Bruijn, G.-J. & Vandebosch, H. (eds.). Berlin: De Gruyter Mouton, p. 147-168 (Handbooks of Communication Science; vol. 15).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Cite this

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KW - Entertainment-education

KW - Health communication

KW - Social and behavioral change communication

KW - Spreadable media

KW - Transmedia storytelling

KW - Audience participation

KW - Social network analysis

KW - Digital methods

KW - Network analysis

KW - Computational methods

M3 - PhD Thesis - Research external, graduation external

SN - 978-90-76665-40-5

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Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Abstract

Keywords

Access to Document

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Press/Media

With all the negativity surrounding social media, you could almost forget the positive side (Door alle negativiteit rond sociale media zou je bijna de positieve kant vergeten)

Research output

Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change

Cite this