Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis

Isabella Hatak, Judith Schmid, Dietmar Roessl

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
Event58th Annual ICSB World Conference - Ponce, Puerto Rico
Duration: 20 Jun 201323 Jun 2013
Conference number: 58th

Conference

Conference58th Annual ICSB World Conference
Abbreviated titleICSB 2013
CountryPuerto Rico
CityPonce
Period20/06/1323/06/13

Cite this

Hatak, I., Schmid, J., & Roessl, D. (2013). Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis. Paper presented at 58th Annual ICSB World Conference, Ponce, Puerto Rico.