Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis

Isabella Hatak, Judith Schmid, Dietmar Roessl

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
Event58th Annual ICSB World Conference - Ponce, Puerto Rico
Duration: 20 Jun 201323 Jun 2013
Conference number: 58th

Conference

Conference58th Annual ICSB World Conference
Abbreviated titleICSB 2013
CountryPuerto Rico
CityPonce
Period20/06/1323/06/13

Cite this

Hatak, I., Schmid, J., & Roessl, D. (2013). Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis. Paper presented at 58th Annual ICSB World Conference, Ponce, Puerto Rico.
Hatak, Isabella ; Schmid, Judith ; Roessl, Dietmar. / Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis. Paper presented at 58th Annual ICSB World Conference, Ponce, Puerto Rico.
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title = "Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis",
author = "Isabella Hatak and Judith Schmid and Dietmar Roessl",
year = "2013",
language = "English",
note = "58th Annual ICSB World Conference, ICSB 2013 ; Conference date: 20-06-2013 Through 23-06-2013",

}

Hatak, I, Schmid, J & Roessl, D 2013, 'Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis' Paper presented at 58th Annual ICSB World Conference, Ponce, Puerto Rico, 20/06/13 - 23/06/13, .

Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis. / Hatak, Isabella ; Schmid, Judith; Roessl, Dietmar.

2013. Paper presented at 58th Annual ICSB World Conference, Ponce, Puerto Rico.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis

AU - Hatak, Isabella

AU - Schmid, Judith

AU - Roessl, Dietmar

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Hatak I, Schmid J, Roessl D. Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis. 2013. Paper presented at 58th Annual ICSB World Conference, Ponce, Puerto Rico.