Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis

Isabella Hatak, Judith Schmid, Dietmar Roessl

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
Event58th Annual ICSB World Conference - Ponce, Puerto Rico
Duration: 20 Jun 2013 → 23 Jun 2013
Conference number: 58th

Conference

Conference58th Annual ICSB World Conference
Abbreviated titleICSB 2013
Country/TerritoryPuerto Rico
CityPonce
Period20/06/13 → 23/06/13

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