Entrepreneurial Marketing: Begriffskonzeption und virale Kommunikationsansätze.

D. Rössl, S. Kraus, M. Fink, Rainer Harms

Research output: Contribution to journal › Article › Academic

Keywords

@article{a41df3284ea344de9d31e44e88a007f4,

title = "Entrepreneurial Marketing: Begriffskonzeption und virale Kommunikationsans{\"a}tze.",

keywords = "METIS-262832",

author = "D. R{\"o}ssl and S. Kraus and M. Fink and Rainer Harms",

year = "2009",

language = "Undefined",

volume = "2009",

pages = "16--20",

journal = "Marketing review St. Gallen",

issn = "1865-6544",

publisher = "Springer",

number = "1",

}