European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use

Avalon de Bruijn; Jacqueline Tanghe; Rebecca de Leeuw; Rutger Engels; Peter Anderson; Franca Beccaria; Michał Bujalski; Corrado Celata; Jordi F. Gosselt; Dirk Schreckenberg; Luiza Słodownik; Jördis Wothge; Wim E. Dalen

doi:10.1111/add.13455

European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use

Avalon de Bruijn^*, Jacqueline Tanghe, Rebecca de Leeuw, Rutger Engels, Peter Anderson, Franca Beccaria, Michał Bujalski, Corrado Celata, Jordi F. Gosselt, Dirk Schreckenberg, Luiza Słodownik, Jördis Wothge, Wim E. Dalen

^*Corresponding author for this work

Communication Science

Research output: Contribution to journal › Article › Academic › peer-review

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Abstract

Background and aims: This is the first study to examine the effect of alcohol marketing exposure on adolescents’ drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.

Design: Prospective observational study (11–12- and 14–17-month intervals), using a three-wave autoregressive cross-lagged model. Setting: School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland.

Participants: A total of 9075 eligible respondents participated in the survey (mean age 14 years, 49.5% male.

Measurements: Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials.

Findings: The analyses showed one-directional long-term effects of alcohol marketing exposure on drinking (exposure T1 on drinking T2: β = 0.420 (0.058), P < 0.001, 95% confidence interval (CI) = 0.324–0.515; exposure T2 on drinking T3: β = 0.200 (0.044), P < 0.001, 95% CI = 0.127–0.272; drinking T1 and drinking T2 on exposure: P > 0.05). Similar results were found in the binge drinking model (exposure T1 on binge T2: β = 0.409 (0.054), P < 0.001, 95% CI = 0.320–0.499; exposure T2 on binge T3: β = 0.168 (0.050), P = 0.001, 95% CI = 0.086–0.250; binge T1 and binge T2 on exposure: P > 0.05).

Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescents’ alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing.

Original language	English
Pages (from-to)	1774-1783
Number of pages	10
Journal	Addiction
Volume	111
Issue number	10
DOIs	https://doi.org/10.1111/add.13455
Publication status	Published - 1 Oct 2016

Keywords

Adolescents
Alcohol advertising
Alcohol marketing
Binge drinking
Drinking
Europe
2023 OA procedure

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1111/add.13455

ArticleFinal published version, 577 KBLicence: Taverne

Cite this

de Bruijn, A., Tanghe, J., de Leeuw, R., Engels, R., Anderson, P., Beccaria, F., Bujalski, M., Celata, C., Gosselt, J. F., Schreckenberg, D., Słodownik, L., Wothge, J., & Dalen, W. E. (2016). European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use. Addiction, 111(10), 1774-1783. https://doi.org/10.1111/add.13455

@article{67383190b2154fc3a02ae64ac3815e2b,

title = "European longitudinal study on the relationship between adolescents{\textquoteright} alcohol marketing exposure and alcohol use",

abstract = "Background and aims: This is the first study to examine the effect of alcohol marketing exposure on adolescents{\textquoteright} drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.Design: Prospective observational study (11–12- and 14–17-month intervals), using a three-wave autoregressive cross-lagged model. Setting: School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland.Participants: A total of 9075 eligible respondents participated in the survey (mean age 14 years, 49.5% male.Measurements: Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials.Findings: The analyses showed one-directional long-term effects of alcohol marketing exposure on drinking (exposure T1 on drinking T2: β = 0.420 (0.058), P < 0.001, 95% confidence interval (CI) = 0.324–0.515; exposure T2 on drinking T3: β = 0.200 (0.044), P < 0.001, 95% CI = 0.127–0.272; drinking T1 and drinking T2 on exposure: P > 0.05). Similar results were found in the binge drinking model (exposure T1 on binge T2: β = 0.409 (0.054), P < 0.001, 95% CI = 0.320–0.499; exposure T2 on binge T3: β = 0.168 (0.050), P = 0.001, 95% CI = 0.086–0.250; binge T1 and binge T2 on exposure: P > 0.05).Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescents{\textquoteright} alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing.",

keywords = "Adolescents, Alcohol advertising, Alcohol marketing, Binge drinking, Drinking, Europe, 2023 OA procedure",

author = "{de Bruijn}, Avalon and Jacqueline Tanghe and {de Leeuw}, Rebecca and Rutger Engels and Peter Anderson and Franca Beccaria and Micha{\l} Bujalski and Corrado Celata and Gosselt, {Jordi F.} and Dirk Schreckenberg and Luiza S{\l}odownik and J{\"o}rdis Wothge and Dalen, {Wim E.}",

year = "2016",

month = oct,

day = "1",

doi = "10.1111/add.13455",

language = "English",

volume = "111",

pages = "1774--1783",

journal = "Addiction",

issn = "0965-2140",

publisher = "Wiley-Blackwell",

number = "10",

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TY - JOUR

T1 - European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use

AU - de Bruijn, Avalon

AU - Tanghe, Jacqueline

AU - de Leeuw, Rebecca

AU - Engels, Rutger

AU - Anderson, Peter

AU - Beccaria, Franca

AU - Bujalski, Michał

AU - Celata, Corrado

AU - Gosselt, Jordi F.

AU - Schreckenberg, Dirk

AU - Słodownik, Luiza

AU - Wothge, Jördis

AU - Dalen, Wim E.

PY - 2016/10/1

Y1 - 2016/10/1

N2 - Background and aims: This is the first study to examine the effect of alcohol marketing exposure on adolescents’ drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.Design: Prospective observational study (11–12- and 14–17-month intervals), using a three-wave autoregressive cross-lagged model. Setting: School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland.Participants: A total of 9075 eligible respondents participated in the survey (mean age 14 years, 49.5% male.Measurements: Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials.Findings: The analyses showed one-directional long-term effects of alcohol marketing exposure on drinking (exposure T1 on drinking T2: β = 0.420 (0.058), P < 0.001, 95% confidence interval (CI) = 0.324–0.515; exposure T2 on drinking T3: β = 0.200 (0.044), P < 0.001, 95% CI = 0.127–0.272; drinking T1 and drinking T2 on exposure: P > 0.05). Similar results were found in the binge drinking model (exposure T1 on binge T2: β = 0.409 (0.054), P < 0.001, 95% CI = 0.320–0.499; exposure T2 on binge T3: β = 0.168 (0.050), P = 0.001, 95% CI = 0.086–0.250; binge T1 and binge T2 on exposure: P > 0.05).Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescents’ alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing.

AB - Background and aims: This is the first study to examine the effect of alcohol marketing exposure on adolescents’ drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.Design: Prospective observational study (11–12- and 14–17-month intervals), using a three-wave autoregressive cross-lagged model. Setting: School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland.Participants: A total of 9075 eligible respondents participated in the survey (mean age 14 years, 49.5% male.Measurements: Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials.Findings: The analyses showed one-directional long-term effects of alcohol marketing exposure on drinking (exposure T1 on drinking T2: β = 0.420 (0.058), P < 0.001, 95% confidence interval (CI) = 0.324–0.515; exposure T2 on drinking T3: β = 0.200 (0.044), P < 0.001, 95% CI = 0.127–0.272; drinking T1 and drinking T2 on exposure: P > 0.05). Similar results were found in the binge drinking model (exposure T1 on binge T2: β = 0.409 (0.054), P < 0.001, 95% CI = 0.320–0.499; exposure T2 on binge T3: β = 0.168 (0.050), P = 0.001, 95% CI = 0.086–0.250; binge T1 and binge T2 on exposure: P > 0.05).Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescents’ alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing.

KW - Adolescents

KW - Alcohol advertising

KW - Alcohol marketing

KW - Binge drinking

KW - Drinking

KW - Europe

KW - 2023 OA procedure

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U2 - 10.1111/add.13455

DO - 10.1111/add.13455

M3 - Article

C2 - 27486952

AN - SCOPUS:84986224398

SN - 0965-2140

VL - 111

SP - 1774

EP - 1783

JO - Addiction

JF - Addiction

IS - 10

ER -

European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use

Abstract

Keywords

UN SDGs

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