Evaluating Shelf-ready Packaging Designs in a VR Environment

F. W.B. Hoolhorst; T. J.L. van Rompay; R. ten Klooster; M. Roukema

doi:10.2312/eurovr.20141348

Evaluating Shelf-ready Packaging Designs in a VR Environment

F. W.B. Hoolhorst, T. J.L. van Rompay, R. ten Klooster, M. Roukema

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

1 Citation (Scopus)

2 Downloads (Pure)

Abstract

This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers.

Original language	English
Title of host publication	11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014
Editors	Jerome Perret, Valter Basso, Francesco Ferrise, Kaj Helin, Vincent Lepetit, James Ritchie, Christoph Runde, Mascha van der Voort, Gabriel Zachmann
Publisher	Eurographics Association
Pages	113-117
Number of pages	5
ISBN (Electronic)	9783905674767
DOIs	https://doi.org/10.2312/eurovr.20141348
Publication status	Published - 2014
Event	11th EuroVR 2014 Conference - University of Bremen, Bremen, Germany Duration: 8 Dec 2014 → 10 Dec 2014 Conference number: 11 http://eurovr14.uni-bremen.de/

Conference

Conference	11th EuroVR 2014 Conference
Country/Territory	Germany
City	Bremen
Period	8/12/14 → 10/12/14
Internet address	http://eurovr14.uni-bremen.de/

Keywords

Design method
Design tool
Product design
Product marketing
VR environment

Access to Document

10.2312/eurovr.20141348

Cite this

Hoolhorst, F. W. B., van Rompay, T. J. L., ten Klooster, R., & Roukema, M. (2014). Evaluating Shelf-ready Packaging Designs in a VR Environment. In J. Perret, V. Basso, F. Ferrise, K. Helin, V. Lepetit, J. Ritchie, C. Runde, M. van der Voort, & G. Zachmann (Eds.), 11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014 (pp. 113-117). Eurographics Association. https://doi.org/10.2312/eurovr.20141348

Hoolhorst, F. W.B. ; van Rompay, T. J.L. ; ten Klooster, R. et al. / Evaluating Shelf-ready Packaging Designs in a VR Environment. 11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014. editor / Jerome Perret ; Valter Basso ; Francesco Ferrise ; Kaj Helin ; Vincent Lepetit ; James Ritchie ; Christoph Runde ; Mascha van der Voort ; Gabriel Zachmann. Eurographics Association, 2014. pp. 113-117

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title = "Evaluating Shelf-ready Packaging Designs in a VR Environment",

abstract = "This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers.",

keywords = "Design method, Design tool, Product design, Product marketing, VR environment",

author = "Hoolhorst, {F. W.B.} and {van Rompay}, {T. J.L.} and {ten Klooster}, R. and M. Roukema",

note = "Publisher Copyright: {\textcopyright} The Eurographics Association 2014.; 11th EuroVR 2014 Conference ; Conference date: 08-12-2014 Through 10-12-2014",

year = "2014",

doi = "10.2312/eurovr.20141348",

language = "English",

pages = "113--117",

editor = "Jerome Perret and Valter Basso and Francesco Ferrise and Kaj Helin and Vincent Lepetit and James Ritchie and Christoph Runde and {van der Voort}, Mascha and Gabriel Zachmann",

booktitle = "11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014",

publisher = "Eurographics Association",

address = "Switzerland",

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Hoolhorst, FWB, van Rompay, TJL , ten Klooster, R & Roukema, M 2014, Evaluating Shelf-ready Packaging Designs in a VR Environment. in J Perret, V Basso, F Ferrise, K Helin, V Lepetit, J Ritchie, C Runde, M van der Voort & G Zachmann (eds), 11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014. Eurographics Association, pp. 113-117, 11th EuroVR 2014 Conference, Bremen, Germany, 8/12/14. https://doi.org/10.2312/eurovr.20141348

Evaluating Shelf-ready Packaging Designs in a VR Environment. / Hoolhorst, F. W.B.; van Rompay, T. J.L.; ten Klooster, R. et al.
11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014. ed. / Jerome Perret; Valter Basso; Francesco Ferrise; Kaj Helin; Vincent Lepetit; James Ritchie; Christoph Runde; Mascha van der Voort; Gabriel Zachmann. Eurographics Association, 2014. p. 113-117.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Hoolhorst FWB, van Rompay TJL , ten Klooster R, Roukema M. Evaluating Shelf-ready Packaging Designs in a VR Environment. In Perret J, Basso V, Ferrise F, Helin K, Lepetit V, Ritchie J, Runde C, van der Voort M, Zachmann G, editors, 11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014. Eurographics Association. 2014. p. 113-117 doi: 10.2312/eurovr.20141348

Evaluating Shelf-ready Packaging Designs in a VR Environment

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