Evaluating Shelf-ready Packaging Designs in a VR Environment

F. W.B. Hoolhorst, T. J.L. van Rompay, R. ten Klooster, M. Roukema

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)
2 Downloads (Pure)

Abstract

This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers.

Original languageEnglish
Title of host publication11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014
EditorsJerome Perret, Valter Basso, Francesco Ferrise, Kaj Helin, Vincent Lepetit, James Ritchie, Christoph Runde, Mascha van der Voort, Gabriel Zachmann
PublisherEurographics Association
Pages113-117
Number of pages5
ISBN (Electronic)9783905674767
DOIs
Publication statusPublished - 2014
Event11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014 - Bremen, Germany
Duration: 8 Dec 201410 Dec 2014

Conference

Conference11th Conference and Exhibition of the European Association of Virtual Reality and Augmented Reality, EuroVR 2014
Country/TerritoryGermany
CityBremen
Period8/12/1410/12/14

Keywords

  • Design method
  • Design tool
  • Product design
  • Product marketing
  • VR environment

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