Because of the open character of Wikipedia readers should always be aware of the possibility of false information. WikiTrust aims at helping readers to judge the trustworthiness of articles by coloring the background of less trustworthy words in a shade of orange. In this study we look into the effects of such coloring on reading behavior and trust evaluation by means of an eye–tracking experiment. The results show that readers had more difficulties reading the articles with coloring than without coloring. Trust in heavily colored articles was lower. The main concern is that the participants in our experiment rated usefulness of WikiTrust low.