Evaluation of perceived persuasiveness constructs by combining user tests and expert assessments

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    Abstract

    To develop effective behaviour change support systems, persuasive technology can be used. The persuasive systems design model offers a framework to identify and operationalize such elements. In this pilot study, we evaluate the questionnaire developed to measure perceived persuasiveness of information technology. We analyzed verbatim user-test transcripts, and performed expert-assessments of the Nurse Antibiotic Information App (NAIA). These data were compared to questionnaire results on this app. Expert-assessment identified task support, perceived persuasiveness, unobtrusiveness, credibility, perceived effort and perceived effectiveness (as defined in the Persuasive Systems Design model) as being present within the NAIA. These constructs also scored satisfactory in the questionnaire. User-test transcripts are in line with questionnaire results. Given the consistent results in this pilot study, our approach seems promising for evaluating the questionnaire and will be applied to other settings and websites/applications
    Original languageEnglish
    Title of host publicationBCSS 2014: Behavior Change Support Systems
    EditorsA. Öörni, S.M. Kelders, JEWC Gemert-Pijnen, H Oinas-Kukkonen
    PublisherCEUR
    Pages7-15
    Publication statusPublished - 22 May 2014
    EventSecond International Workshop on Behavior Change Support Systems, BCSS 2014 - University of Padua, Padua, Italy
    Duration: 22 May 201422 May 2014
    Conference number: 2
    https://bcssworkshop.wordpress.com/2nd-bcss-workshop/

    Publication series

    NameCEUR workshop proceedings
    PublisherCEUR-WS.org
    Volume1153

    Workshop

    WorkshopSecond International Workshop on Behavior Change Support Systems, BCSS 2014
    Abbreviated titleBCSS
    CountryItaly
    CityPadua
    Period22/05/1422/05/14
    Internet address

    Keywords

    • METIS-307538
    • IR-94803

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  • Cite this

    Beerlage-de Jong, N., Wentzel, M. J., Kelders, S. M., Oinas-Kukkonen, H., & van Gemert-Pijnen, J. E. W. C. (2014). Evaluation of perceived persuasiveness constructs by combining user tests and expert assessments. In A. Öörni, S. M. Kelders, JEWC. Gemert-Pijnen, & H. Oinas-Kukkonen (Eds.), BCSS 2014: Behavior Change Support Systems (pp. 7-15). (CEUR workshop proceedings; Vol. 1153). CEUR.