Event marketing from different perspectives

M.L. Fransen, Thomas Johannes Lucas van Rompay, Nicole van der Plas

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationThe 9th ICORIA 2010 Madrid
    Place of PublicationMadrid
    PublisherESIC Editorial
    Pages-
    ISBN (Print)978-84-7356-705-3
    Publication statusPublished - 24 Jun 2010
    Event9th International Conference on Research in Advertising, ICORIA 2010 - Madrid
    Duration: 24 Jun 201026 Jun 2010
    Conference number: 9

    Conference

    Conference9th International Conference on Research in Advertising, ICORIA 2010
    Abbreviated titleICORIA
    CityMadrid
    Period24/06/1026/06/10

    Keywords

    • METIS-270204

    Cite this

    Fransen, M. L., van Rompay, T. J. L., & van der Plas, N. (2010). Event marketing from different perspectives. In The 9th ICORIA 2010 Madrid (pp. -). Madrid: ESIC Editorial.