Event marketing from different perspectives

M.L. Fransen, Thomas Johannes Lucas van Rompay, Nicole van der Plas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	The 9th ICORIA 2010 Madrid
Place of Publication	Madrid
Publisher	ESIC Editorial
Pages	-
ISBN (Print)	978-84-7356-705-3
Publication status	Published - 24 Jun 2010
Event	9th International Conference on Research in Advertising, ICORIA 2010 - Madrid Duration: 24 Jun 2010 → 26 Jun 2010 Conference number: 9

Conference	9th International Conference on Research in Advertising, ICORIA 2010
Abbreviated title	ICORIA
City	Madrid
Period	24/06/10 → 26/06/10

Keywords

@inproceedings{ca631857231749b2a39fc8b847fc1114,

title = "Event marketing from different perspectives",

keywords = "METIS-270204",

author = "M.L. Fransen and {van Rompay}, {Thomas Johannes Lucas} and {van der Plas}, Nicole",

year = "2010",

month = jun,

day = "24",

language = "Undefined",

isbn = "978-84-7356-705-3",

pages = "--",

booktitle = "The 9th ICORIA 2010 Madrid",

publisher = "ESIC Editorial",

note = "null ; Conference date: 24-06-2010 Through 26-06-2010",

}

TY - GEN

T1 - Event marketing from different perspectives

AU - Fransen, M.L.

AU - van Rompay, Thomas Johannes Lucas

AU - van der Plas, Nicole

N1 - Conference code: 9

PY - 2010/6/24

Y1 - 2010/6/24

KW - METIS-270204

M3 - Conference contribution

SN - 978-84-7356-705-3

SP - -

BT - The 9th ICORIA 2010 Madrid

PB - ESIC Editorial

CY - Madrid

Y2 - 24 June 2010 through 26 June 2010

ER -