Everyone's a critic: The power of expert and consumer reviews to shape readers’ post-viewing motion picture evaluations

Ruud .S. Jacobs, Ard Heuvelman, Somaya Ben Allouch, Oscar Peters

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)

Abstract

With the advent of online consumer reviews, research into the way consumer and traditional reviews relate to mainstream popularity of entertainment media has been predicated on aggregate results, such as box-office figures for movies. The current study adds to this field by proposing an exploratory model that charts the influence of both types of review on individual readers’ post-viewing evaluations. A controlled experiment was performed, observing credibility, trait empathy and viewer involvement with content. Results indicated that polarized, negative reviews lower enjoyment through reducing involvement. Moreover, credibility of reviews did not play a role in the effects found, with the least trustworthy review exerting the biggest influence. Recommendations are made from the data to develop a confirmatory model that can unite findings and theories from psychological, sociological, and market research.
Original languageEnglish
Pages (from-to)91-103
Number of pages13
JournalPoetics
Volume52
DOIs
Publication statusPublished - Jul 2015

Keywords

  • Consumer review
  • Enjoyment
  • Evaluation
  • Involvement
  • Motion picture
  • Professional review

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