Abstract
Despite the rapid growth in mobile stores (e.g., Apple Store, Google Play), scholarly research in this area is still in the early stages. In particular, there is a need for more empirical analysis of how the main features of these new systems shape the customer experience. This study aims to empirically identify and validate the key factors shaping users’ satisfaction toward mobile stores. The conceptual model was proposed based on a group of the main factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2), mobile interactivity, and perceived security and privacy. The empirical analysis was conducted in Jordan by collecting data from a convenience sample of users of mobile stores. Structural equation modelling was applied to test the current study’s model. The results support the significant impact of performance expectancy, price value, hedonic motivation, personalization, responsiveness, and perceived security and privacy on user satisfaction. Discussion of the main limitations and future research directions are also provided.
Original language | English |
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Title of host publication | Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings |
Editors | Ilias O. Pappas, Ilias O. Pappas, John Krogstie, Letizia Jaccheri, Patrick Mikalef, Yogesh K. Dwivedi, Matti Mäntymäki |
Publisher | Springer |
Pages | 50-61 |
Number of pages | 12 |
ISBN (Print) | 9783030293734 |
DOIs | |
Publication status | Published - 2019 |
Externally published | Yes |
Event | 18th IFIP Conference on e-Business, e-Services, and e-Society, I3E 2019 - Trondheim, Norway Duration: 18 Sept 2019 → 20 Sept 2019 Conference number: 18 https://www.i3e2019.com/ |
Publication series
Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
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Volume | 11701 LNCS |
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Conference
Conference | 18th IFIP Conference on e-Business, e-Services, and e-Society, I3E 2019 |
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Abbreviated title | I3E 2019 |
Country/Territory | Norway |
City | Trondheim |
Period | 18/09/19 → 20/09/19 |
Internet address |
Keywords
- E-satisfaction
- Mobile app stores
- Mobile interactivity
- UTAUT2