|Publication status||Published - 2015|
|Event||INFORMS Marketing Science Conference 2015 - Johns Hopkins University, Baltimore, United States|
Duration: 18 Jun 2015 → 20 Jun 2015
|Conference||INFORMS Marketing Science Conference 2015|
|Period||18/06/15 → 20/06/15|
Christodoulopoulou, A., Leszkiewicz, A., Ghosh, P., & Kumar, V. (2015). Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection. Paper presented at INFORMS Marketing Science Conference 2015, Baltimore, United States.