Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection

Angeliki Christodoulopoulou, Agata Leszkiewicz, Pulak Ghosh, V. Kumar

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2015
    EventINFORMS Marketing Science Conference 2015 - Johns Hopkins University, Baltimore, United States
    Duration: 18 Jun 201520 Jun 2015

    Conference

    ConferenceINFORMS Marketing Science Conference 2015
    CountryUnited States
    CityBaltimore
    Period18/06/1520/06/15

    Cite this

    Christodoulopoulou, A., Leszkiewicz, A., Ghosh, P., & Kumar, V. (2015). Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection. Paper presented at INFORMS Marketing Science Conference 2015, Baltimore, United States.