Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection

Angeliki Christodoulopoulou, Agata Leszkiewicz, Pulak Ghosh, V. Kumar

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	INFORMS Marketing Science Conference 2015 - Johns Hopkins University, Baltimore, United States Duration: 18 Jun 2015 → 20 Jun 2015

Conference	INFORMS Marketing Science Conference 2015
Country/Territory	United States
City	Baltimore
Period	18/06/15 → 20/06/15

Cite this

@conference{18adc141e9764d6f94b83081bd3c663c,

title = "Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection",

author = "Angeliki Christodoulopoulou and Agata Leszkiewicz and Pulak Ghosh and V. Kumar",

year = "2015",

language = "English",

note = "INFORMS Marketing Science Conference 2015 ; Conference date: 18-06-2015 Through 20-06-2015",

}