Expecting marketing activities and new product launch execution to be different in the U.S. and China: an empirical study

R.J. Calantone, C. Anthony Di Benedetto, Michael Song

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	14-44
Number of pages	31
Journal	International journal of China marketing
Volume	2
Issue number	1
Publication status	Published - 2011

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

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