Experiential value of experiential marketing: Multi-item scale development and validation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	2020 Winter Conference of the American Marketing Association
Publication status	Published - 14 Feb 2020
Event	AMA Winter Academic Conference 2020: Consumers and Firms in a Global World - San Diego, United States Duration: 14 Feb 2020 → 16 Feb 2020

Conference	AMA Winter Academic Conference 2020
Country/Territory	United States
City	San Diego
Period	14/02/20 → 16/02/20

Cite this

@inproceedings{3683ec18fcb54033a91c724cc188704c,

title = "Experiential value of experiential marketing: Multi-item scale development and validation",

author = "Patrick Weretecki and Goetz Greve and J{\"o}rg Henseler",

year = "2020",

month = feb,

day = "14",

language = "English",

booktitle = "2020 Winter Conference of the American Marketing Association",

note = "AMA Winter Academic Conference 2020 : Consumers and Firms in a Global World ; Conference date: 14-02-2020 Through 16-02-2020",

}

TY - GEN

T1 - Experiential value of experiential marketing: Multi-item scale development and validation

AU - Weretecki, Patrick

AU - Greve, Goetz

AU - Henseler, Jörg

PY - 2020/2/14

Y1 - 2020/2/14

UR - https://www.ama.org/wp-content/uploads/2020/02/2020-AMA-Winter-Academic-Conference-Proceedings-to-Curran.pdf

M3 - Conference contribution

BT - 2020 Winter Conference of the American Marketing Association

T2 - AMA Winter Academic Conference 2020

Y2 - 14 February 2020 through 16 February 2020

ER -